Category: News

Marketing professionals from the Almeida Junior group team participated last Thursday, the 11th, in the AJ Marketing Summit. The event, aimed at the internal team of Santa Catarina’s largest shopping center group, featured a special program to discuss the present and future of the sector and brought valuable insights to the team.

“Our professionals across the six malls deliver a massive volume of events, campaigns, customer relationship actions, and impactful experiences. All these people are fundamental pieces for the deliveries that bring growing results to Almeida Junior,” emphasizes Rafael Fiedler, Marketing and Relationship Director at Almeida Junior.

The event was held at the company’s corporate space at Continente Shopping in Greater Florianópolis. Neuroscience specialist Roberta Pacheco Agostini participated in the meeting with a lecture on the power of real connections and promoted a group dynamic with participants. Roberta sparked reflections on the importance of relationships between people beyond screens.

The Summit also featured Lucas Hansel from Harmo, who spoke about the importance of online reputation, a powerful tool for brand building.

“We always seek excellence, and for that, it’s necessary to be in constant evolution. Events like this, which generate integration and exchange of experiences, help us ensure that Almeida Junior continues to be a reference in the shopping center segment,” explains Director Rafael Fiedler.

Balneário Shopping, located in the city with the most valuable square meter in Brazil, is consolidating itself as the preferred destination for major national and international brands that wish to connect with the Santa Catarina public. With revenue exceeding R$1 billion and a flow of 6.5 million customers in 2023, the mall stands out for its ability to attract premium operations, reinforcing a qualitative mix that includes fashion, gastronomy, and lifestyle.

The property ended the semester celebrating the arrival of exclusive, high-end brands such as Paula Torres, Sisley Paris, and Stanley. In addition to the recent openings of The Wine Pub, GrandVision, and Virus 41 stores, the latter specializing in renowned sneaker brands such as Converse All Star, Veja, and New Balance. “Balneário Shopping has consolidated itself as a reference shopping center that offers unique experiences, attracting a qualified public year-round. The sales and flow results, in addition to the differentiated architecture, surprise and attract the interest of brands that are attentive to a differentiated consumer market like Santa Catarina’s,” comments Elizângela Cardoso, superintendent of Balneário Shopping.

For the next semester, the openings of Le Creuset stores, a French brand reference in timeless kitchen utensils, Samsonite, world leader in luggage, Buddha Spa, Be Fly travel agency, Manôa Acessórios, and Brazilian brands Salinas, Ellus, VR Collezioni, and Lofty Style are confirmed, further highlighting the property’s attractiveness potential. Balneário Shopping was responsible for bringing renowned brands to the state such as Boss, Ugg, Sephora, Ray-Ban, Pat Bo, Vix, Água de Coco, NBA Store, and Diesel, in addition to housing important brands such as Animale, The North Face, Oakley, Zara, Le Lis, Lindt, among others.

These initiatives consolidate Balneário Shopping as the main destination for shopping, gastronomy, and entertainment in Santa Catarina, offering a sophisticated and diversified consumer experience that attracts Santa Catarina residents and national and international tourists.