Almeida Junior malls launch first 100% virtual fashion week

Aware of world trends and the changes that have occurred in the last few months, the fashion week at Almeida Junior Malls will be a little different from the traditional one. It is important to be flexible and innovative. Starting this week, the public will be able to contemplate 100% virtual content about fashion and style, with Trend Week.

Intermediated by Journalist Rejane Gambin and Image and Style Consultant Thay Ranghetti, this first edition will address the main fall/winter trends, such as: white shirt, hot pants shorts, draped, 70s, lace and sequins, pencil skirt, trench coat and underwear.   At the end of each episode, we have the special participation of Fashion Trends Specialist, Mariáh Cidral, who speaks directly from Paris – France.

The episodes will be broadcast starting next Wednesday, 5/27, and will run until Thursday, 6/3. There will be 8 episodes that will be posted daily at 7 pm on Instagram (IGTV) of Balneário, Continente, Garten, Nações, Norte and Neumarkt Shopping.

The models are from Gas Models and the makeup and hair produced by Jack Simonéia. The project is signed by the fillmakers Kacio Lira and Ariadne Santos.


What: Trend Week

Where: Instagram of Balneário, Continente, Garten, Nações, Norte and Neumarkt Shopping.

When: daily from Wednesday (5/27/20) to Thursday 6/3/20.

Did you know all Almeida Junior malls have a “Family Area”?

All Almeida Junior malls believe in promoting the well-being and comfort of their visitors. Amongst the areas available in the 6 malls that are part of our chain, we highlight the “Family Area”: it is indeed special because it has that touch of home warmth. It contains baby changing stations, an area for feeding babies and infants, a family restroom, as well as a toy library and a resting area.


The main goal of those areas is to meet the needs of the families, especially those with small children that require diaper changing or a place to breastfeed or to heat up baby food. For your convenience, those environments were carefully designed, with attention to each detail, including lighting and ambiance (with pleasant colors). Some restrooms are exclusively for disabled people and others are specially designed for children (with children dimensions).



For women carrying infants, our infrastructure is ideal: it gives them comfort and tranquility while breastfeeding. There are individual cabins with armchairs to provide privacy at this precious moment. For bigger children, there are special children chairs for eating. And there are also baby changing stations with individual baby changing tables and extra sinks for hygiene.


We did not forget other accompanying members of the family or friends, who can enjoy our resting areas while the children play in the toys library which provide children tables and chairs so that they can read books, play and color.


Garten Shopping mall celebrates the 169th anniversary of the city of Joinville

The largest city in the State of Santa Catarina (Brazil), Joinville, is known for being an inspiring and passionate place. It will turn 169 years old the next March 15th. To celebrate the city, Garten Shopping is anticipating the festivities, with attractions for costumers and the community at large which begin on the weekend of March 7th and 8th. On Saturday, the 7th, from 3pm to 6pm, visitors to the mall will be surprised by the presence of princes as well as princesses who will be there to take pictures with the children.


On Sunday, the 8th, the musical spectacle “Beauty’s Sweet Emotions” tells the tale of a peasant girl who loved storytelling. This show brings songs that will be familiar to the whole family and it is sure to be a good time for all ages. The attraction will take all spectators to a magic world of fantasy. At the end of the spectacle, the characters will be available to take pictures with the public.