2022 – Premio Top of Mind 2022 Neumarkt Shopping e o Nacoes Shopping

Neumarkt shopping malls, from the cities of Blumenau and Nações, from Criciúma, win the Top of Mind award

On the night of Thursday, 25, in Florianópolis took place the ceremony of awarding the trophies


Neumarkt Shopping, from Blumenau, and Nações Shopping, won the 27th edition of the Top of Mind award as the brands most remembered by consumers in the shopping malls segment in their respective regions. The award and delivery of the trophy was this Thursday, 25, at the Federation of Industries of the state of Santa Catarina (FIESC), in Florianópolis. This initiative is promoted by NSC in partnership with Instituto Mapa.

For the 23rd consecutive year, Neumarkt Shopping, in Blumenau, was recognized by Top of Mind as the mall most remembered by consumers in Vale de Itajaí. Neumarkt’s award was received by Almeida Junior’s marketing and relationship director, Monique Campos. The superintendent of Neumarkt Shopping, Marco Aurélio Garzin, points out that, in addition to understanding and adapting to consumer and market changes, Neumarkt is committed to always innovate and surprise customers. “Over these almost 30 years, the shopping mall always seeks to renew its mix, bringing to the residents of Blumenau and region great national and international brands, many of them unprecedented in the region, in addition to betting on differentiated actions to delight its audience”, he asserts.

Neumarkt turns 29 in September. “Neumarkt has always distinguished itself due to the fact that it goes far beyond a shopping center, offering amenities to facilitate people’s daily lives and events that delight all ages. Now, following the manifesto “Live what there is to live”, we want to strengthen this connection with our customers even more, so that they can experience unique moments inside the shopping mall”, emphasizes the Marketing Manager of Neumarkt Shopping, Girlaine Caldas.

Nações Shopping won for the second consecutive year as the most remembered brand by consumers in the shopping malls segment in the south of Santa Catarina. “This is proof that the actions carried out by the malls are making a difference in the lives of our customers. Our mission is to bring the public the best in entertainment, stores and gastronomy. Nações is, without a doubt, the Giant of the South”, declares the superintendent of Nações Shopping, Marcos Paulo Souza.

Nações Shopping, opened six years ago, was recognized in the Top of Mind 2022 award for its strategy of qualifying the mix of exclusive stores, in addition to promoting unprecedented special moments and experiences with exclusive national events, involving the entire southern region of Santa Catarina. “Nações is responsible for marking the lives of our customers through special moments, with memorable experiences. We present the best in the retail market to our customers”, concludes the Marketing Manager of Nações Shopping, Fernanda Almeida.


About the award

The award, which is in its 27th edition, recognizes the brands most remembered by the people of Santa Catarina. Promoted by NSC in partnership with Instituto Mapa, this year awarded in 39 categories companies from various origins.

The topic of this year’s communication campaign was “Brands that are in the head are shaped in the heart”. The winners received a trophy handcrafted in crystal. The award event was held in a hybrid format, in person only for guests and with digital transmission on the NSC Total portal.