Almeida Junior malls launch first 100% virtual fashion week

Aware of world trends and the changes that have occurred in the last few months, the fashion week at Almeida Junior Malls will be a little different from the traditional one. It is important to be flexible and innovative. Starting this week, the public will be able to contemplate 100% virtual content about fashion and style, with Trend Week.

Intermediated by Journalist Rejane Gambin and Image and Style Consultant Thay Ranghetti, this first edition will address the main fall/winter trends, such as: white shirt, hot pants shorts, draped, 70s, lace and sequins, pencil skirt, trench coat and underwear.   At the end of each episode, we have the special participation of Fashion Trends Specialist, Mariáh Cidral, who speaks directly from Paris – France.

The episodes will be broadcast starting next Wednesday, 5/27, and will run until Thursday, 6/3. There will be 8 episodes that will be posted daily at 7 pm on Instagram (IGTV) of Balneário, Continente, Garten, Nações, Norte and Neumarkt Shopping.

The models are from Gas Models and the makeup and hair produced by Jack Simonéia. The project is signed by the fillmakers Kacio Lira and Ariadne Santos.


What: Trend Week

Where: Instagram of Balneário, Continente, Garten, Nações, Norte and Neumarkt Shopping.

When: daily from Wednesday (5/27/20) to Thursday 6/3/20.


All Almeida Junior ventures are open to the public, but the schedule of lives continues. Next Thursday, the 25th, at 5 pm, Julia Baruffi and Lu Testoni will chat about tips for matching accessories.

The live will bring information and creative strategies for those looking to dress well and optimize the pieces they have in the closet, in addition to knowing more about how to use and compose the accessories.


Both participants have a lot of experience in the subject. Julia Baruffi is a partner of the handbag and accessory brand Laci Baruffi, in addition to being a shopkeeper at Neumarkt, in Blumenau, and at Balneário Shopping, in Balneário Camboriú. Lu Testoni is a personal image consultant.

The live will be broadcast on the social networks of Neumarkt and Balneário Shopping.


Neumarkt Shopping –

Balneário Shopping –

Did you know all Almeida Junior malls have a “Family Area”?

All Almeida Junior malls believe in promoting the well-being and comfort of their visitors. Amongst the areas available in the 6 malls that are part of our chain, we highlight the “Family Area”: it is indeed special because it has that touch of home warmth. It contains baby changing stations, an area for feeding babies and infants, a family restroom, as well as a toy library and a resting area.


The main goal of those areas is to meet the needs of the families, especially those with small children that require diaper changing or a place to breastfeed or to heat up baby food. For your convenience, those environments were carefully designed, with attention to each detail, including lighting and ambiance (with pleasant colors). Some restrooms are exclusively for disabled people and others are specially designed for children (with children dimensions).



For women carrying infants, our infrastructure is ideal: it gives them comfort and tranquility while breastfeeding. There are individual cabins with armchairs to provide privacy at this precious moment. For bigger children, there are special children chairs for eating. And there are also baby changing stations with individual baby changing tables and extra sinks for hygiene.


We did not forget other accompanying members of the family or friends, who can enjoy our resting areas while the children play in the toys library which provide children tables and chairs so that they can read books, play and color.