Category: News

Santa Catarina is welcoming Susana Barbosa, editorial director of ELLE Brasil and a member of the international BoF 500 list, which recognizes the most influential figures in the global fashion industry. The journalist is featured in events across Almeida Junior shopping centers throughout May. With stops in cities such as Balneário Camboriú, Blumenau, and Joinville, the group is investing in fashion talks that expand access to content and discussions traditionally concentrated in the Rio–São Paulo axis.

The events propose reflections on behavior, leadership, lifestyle, and the market, creating spaces for exchange that bring audiences closer to contemporary female perspectives and journeys. The guest leads conversations addressing transformations in the fashion market, the repositioning of major brands, and luxury as an experience connected to culture.

The program takes place across different cities in the state, with formats tailored to each shopping center. At Balneário Shopping, for example, the event gathered around 80 attendees last Tuesday, featuring Susana Barbosa alongside Clemilda Thomé, co-founder of Neodent and author of the book Afortunada, in a conversation mediated by Andrea Gappmayer, a professional with an international career in fashion. The program also included an exclusive moment at the Dolce & Gabbana store.

At Neumarkt Shopping, the mall positions itself as a fashion hub in the city by hosting Susana Barbosa for a talk followed by a cocktail reception for invited guests. Meanwhile, at Garten Shopping, the highlight is the Garten Fashion Trends event, which brings together major national and international brands such as Levi’s, Colcci, Le Lis Blanc, and Luiza Barcelos. During the event, Susana participates in a commented fashion show, translating runway trends into everyday looks for customers.

Throughout the circuit, the talks bring together invited guests, fostering meaningful connections and expanding dialogue around the challenges and opportunities within the industry. “This initiative was created to increase women’s access to relevant content for female entrepreneurship. Bringing names like Susana to Santa Catarina shows that this representation can also be found beyond major urban centers,” says Aline Righi.

Customers engaged in the AJFans loyalty program, by Almeida Junior, will have a new opportunity to turn their purchases into prizes. From March 19 to April 19, the group is running a promotional campaign that will raffle an iPhone 17 (512GB) for each shopping center in its portfolio.

For every R$1 spent at stores in Balneário Shopping, customers earn one point in the AJFans loyalty program. In addition to the app’s existing benefits and features, users can generate one lucky number for every 100 points redeemed, with no limit on exchanges. This means the more purchases and points accumulated, the greater the chances of winning.

AJFans is an app developed by Almeida Junior to encourage customer engagement and loyalty, offering benefits, experiences, and exclusive promotions throughout the year. Participation is open to registered and active users in the NewFan, SuperFan, and MegaFan categories, who can exchange their accumulated points for lucky numbers to enter the draw.

The raffle will take place on April 22, based on the results of the Loteria Federal.

About the iPhone 17

Released by Apple in 2025, the iPhone 17 is part of the brand’s latest generation of smartphones. The model features a 6.3-inch display with a refresh rate of up to 120Hz, providing smoother navigation and content viewing. Its camera system includes a main sensor with optical image stabilization and an ultra-wide lens, enabling highly detailed photos, as well as 4K video recording with Dolby Vision. The front camera features Center Stage technology, which automatically keeps subjects framed during video calls and group selfies. The device is powered by the A19 chip, offers up to approximately 30 hours of video playback battery life, and supports fast charging that can reach around 50% in about 20 minutes.

To celebrate a decade of shared experiences with the Criciúma community, Nações Shopping is preparing a special attraction for the public. In partnership with Enzo Produções and LG Produções, the mall will host a concert by Gusttavo Lima in Criciúma. The show takes place on May 17 in the shopping center’s parking area and is part of the 10th anniversary celebrations in 2026.

Known as “O Embaixador,” Gusttavo Lima is one of the most popular artists in Brazilian music, with numerous hits that have shaped contemporary sertanejo. The event is expected to bring together fans from across Southern Santa Catarina for a night dedicated to music and entertainment.

Ticket sales will include a 48-hour exclusive pre-sale starting on March 11 at 12 PM via the BaladAPP platform. After this period, tickets will be available to the general public.

According to producer Charles da Silva, from Enzo Produções, the event is expected to draw a large audience, featuring a large-scale stage, special effects, and a setlist filled with hits ranging from classic sertanejo universitário to recent chart-toppers. “It will be a grand show, lasting around three hours. Gusttavo is not only one of the biggest artists in the country but also extremely charismatic and close to his fans. I’m sure it will be an unforgettable night and a milestone for entertainment in the region,” he said.

For the shopping center’s superintendent, Mário Gaidzinski, the concert marks a key moment in the mall’s anniversary celebrations. “The 10th anniversary of Nações Shopping is very special for us and for the entire region. Bringing an artist of Gusttavo Lima’s stature is a way to celebrate this journey alongside the public that has always been part of our story,” he stated.

Since its opening, Nações Shopping has established itself as one of the main shopping and entertainment hubs in Southern Santa Catarina. The 10th anniversary program includes a series of cultural events, attractions, and experiences for the community, reinforcing the mall’s role as a space for connection and leisure.

More information about tickets and event sectors will be available on the Nações Shopping website and social media channels.