Member lounges are the differential of Almeida Junior malls

Nações Shopping has just opened NS Mampituba Lounge, an exclusive space for members of the Mampituba Recreational Society, a traditional Criciúma club. The space follows the pattern and model of NK Tabajara Lounge, the result of the partnership between Neumarkt Shopping and Tabajara Tennis Club, from Blumenau.

 

The purpose of the partnership between shopping malls and clubs is to strengthen the relationship and provide a space of comfort and convenience for members. The lounges feature Wi-Fi, newspapers and magazines, cable TV, cellphone chargers, non-alcoholic beverages (water, juice, soda, coffee, and tea), information/concierge services, video games, pre-booking for meetings, chats or informal gatherings, and special actions in partnership with mall shopkeepers. All in an environment decorated with refinement and comfort.

 

Both Mampituba and Tabajara are traditional clubs that bring together people who enjoy social relationships and enjoy being with friends. So the idea is that the lounges are an extension of the clubs inside the malls, providing conviviality among the members in a pleasant and comfortable environment.

Almeida Junior bets on technology to connect with consumers

The retail landscape has changed in recent years and the increased use of mobile devices has led companies to enhance their services and interact more with consumers. The multichannel format for customer relations has evolved into omnichannel, which integrates an online and offline presence.

 

Keeping an eye on this retail movement, Almeida Junior has been investing in initiatives that involve new technologies within its Innovation and Experimentation Center, AJ.LABS. The first of these was the SHOPPromo platform, which works in the Almeida Junior APP and features a series of promotions from the six network’s malls in the app. The customer reserves the desired product in the mobile phone and finalizes the purchase in the physical store. That is, interaction begins online and is effected offline, resulting in greater consumer experience in malls and expanding sales possibilities for retailers.

 

Another project that involves technology is the result of a partnership with a company in the Silicon Valley region that specializes in social network analysis. Through the solution we can check the online behavior of customers inside malls. Through strategic data analysis, personalized customer engagement is possible, based on their behavior in the online environment, thus unleashing a unique customer experience and generating business intelligence. In addition to data from social networks, you can also cross-check information from other sources, such as the mall heat map that helps guide activation actions.

 

VERTICAL VAREJO

Almeida Junior has also been investing in interaction with Florianópolis’ powerful innovation ecosystem to bring new solutions involving technologies. The company is a sponsor of Vertical Varejo of ACATE (Santa Catarina Technology Association), which is attended by 25 companies that develop retail solutions and has already selected three of them in their first pitch to test their solutions. Most of the companies that make up Vertical are startups, which makes them more agile and disruptive in the innovation process. The leadership of this process of approximation between retail and technology has been led by Almeida Junior in order to always bring innovation to the market.

Fashion: Almeida Junior malls are stage for trends

Santa Catarina has already gained space in the fashion world, either by the brands that are already consolidated or by the emergence of new ones. The state is the second largest textile and apparel center in the country and the segment is responsible for 21.8% of industry jobs. With all this power, the fashion industry is very active and consumers constantly seek news. To serve this attentive audience, Almeida Junior malls are ahead and present the trends of new collections with events bringing brands closer to the public. The second semester calendar will debut with Continente Fashion Way, an event at Continente Shopping on September 12th.

 

Six renowned brands will parade their spring-summer 2020 collections: Damyller, Lança Perfume, Altenburg, Track & Field, Canal and Jorge Bischoff. The show will not only be about the selection of looks, but also a technique called moulage – in which the clothes are made with the fabric directly on the body.

 

The approach of the event with the public was one of the highlights at the time of formatting the Continente Fashion Way: the shows will be held in an arena format, so that the models can be seen by all spectators at the same time.

 

The event will be more than a parade, among the brands already mentioned, productions of fashion students from UDESC (Universidade do Estado de Santa Catarina) will be present, an unprecedented action within the mall that further values local creation and fashion production in the state.