Member lounges are the differential of Almeida Junior malls

Nações Shopping has just opened NS Mampituba Lounge, an exclusive space for members of the Mampituba Recreational Society, a traditional Criciúma club. The space follows the pattern and model of NK Tabajara Lounge, the result of the partnership between Neumarkt Shopping and Tabajara Tennis Club, from Blumenau.

 

The purpose of the partnership between shopping malls and clubs is to strengthen the relationship and provide a space of comfort and convenience for members. The lounges feature Wi-Fi, newspapers and magazines, cable TV, cellphone chargers, non-alcoholic beverages (water, juice, soda, coffee, and tea), information/concierge services, video games, pre-booking for meetings, chats or informal gatherings, and special actions in partnership with mall shopkeepers. All in an environment decorated with refinement and comfort.

 

Both Mampituba and Tabajara are traditional clubs that bring together people who enjoy social relationships and enjoy being with friends. So the idea is that the lounges are an extension of the clubs inside the malls, providing conviviality among the members in a pleasant and comfortable environment.

Fashion: Almeida Junior malls are stage for trends

Santa Catarina has already gained space in the fashion world, either by the brands that are already consolidated or by the emergence of new ones. The state is the second largest textile and apparel center in the country and the segment is responsible for 21.8% of industry jobs. With all this power, the fashion industry is very active and consumers constantly seek news. To serve this attentive audience, Almeida Junior malls are ahead and present the trends of new collections with events bringing brands closer to the public. The second semester calendar will debut with Continente Fashion Way, an event at Continente Shopping on September 12th.

 

Six renowned brands will parade their spring-summer 2020 collections: Damyller, Lança Perfume, Altenburg, Track & Field, Canal and Jorge Bischoff. The show will not only be about the selection of looks, but also a technique called moulage – in which the clothes are made with the fabric directly on the body.

 

The approach of the event with the public was one of the highlights at the time of formatting the Continente Fashion Way: the shows will be held in an arena format, so that the models can be seen by all spectators at the same time.

 

The event will be more than a parade, among the brands already mentioned, productions of fashion students from UDESC (Universidade do Estado de Santa Catarina) will be present, an unprecedented action within the mall that further values local creation and fashion production in the state.

Almeida Junior is a finalist in the ABRASCE 2019 Award

With the Bazar Influenciadores do Bem case, Garten Shopping, a venture of Almeida Junior in Joinville, is a finalist in the Abrasce 2019 Award in the Institutional Campaigns category. More than 100 sponsors, including digital influencers, communicators, retailers, partners, suppliers, and influential people in the city partnered to collect donations and organize a clothing, shoes, and accessories bazaar. The campaign had a first edition in 2018 and the second this year. Together, the two editions sold 4,956 pieces that raised more than R$ 111 thousand. This amount has been reverted to the purchase of 50 new TVs for Dr. Jeser Amarante Faria Children’s Hospital, for children undergoing cancer treatment, and the purchase of 30 new hemodialysis chairs for the Pro Rim Foundation Clinic, which now has ability to perform over 120 appointments per day.

The project is considered a success in Joinville for helping those in need and also involving several people willing to do good. “Being among the finalists of the award shows Almeida Junior’s commitment to promoting actions connected with people and the community,” says Rafael Fiedler, Almeida Junior’s Director of Marketing and Digital.

The Award, granted by the Brazilian Shopping Mall Association, is the most relevant in the shopping mall segment in Brazil, which recognizes and encourages projects developed by shopping malls in the country. Moreover, it reinforces the importance of industry as an agent of transformation of the social, environmental, and economic reality of the country. The winners will be known next September 9, at a ceremony to be held in Sao Paulo.