Almeida Junior malls launch first 100% virtual fashion week

Aware of world trends and the changes that have occurred in the last few months, the fashion week at Almeida Junior Malls will be a little different from the traditional one. It is important to be flexible and innovative. Starting this week, the public will be able to contemplate 100% virtual content about fashion and style, with Trend Week.

Intermediated by Journalist Rejane Gambin and Image and Style Consultant Thay Ranghetti, this first edition will address the main fall/winter trends, such as: white shirt, hot pants shorts, draped, 70s, lace and sequins, pencil skirt, trench coat and underwear.   At the end of each episode, we have the special participation of Fashion Trends Specialist, Mariáh Cidral, who speaks directly from Paris – France.

The episodes will be broadcast starting next Wednesday, 5/27, and will run until Thursday, 6/3. There will be 8 episodes that will be posted daily at 7 pm on Instagram (IGTV) of Balneário, Continente, Garten, Nações, Norte and Neumarkt Shopping.

The models are from Gas Models and the makeup and hair produced by Jack Simonéia. The project is signed by the fillmakers Kacio Lira and Ariadne Santos.

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What: Trend Week

Where: Instagram of Balneário, Continente, Garten, Nações, Norte and Neumarkt Shopping.

When: daily from Wednesday (5/27/20) to Thursday 6/3/20.

CHAT: BUSINESSWOMAN AND INFLUENCER COMMENT ON CONSUMPTION

Lives and videos are still on the rise right now. Even with the malls already in operation, Almeida Junior will maintain a program with exclusive online content. Next Thursday, the 28th, at 7 pm, two guests will comment on the topic ‘Editing the way to consume’ on the company’s social networks.

 

The current names are Laura Trevizani Cechinel, personal stylist and owner of the Clube Morena Rosa do Nações Shopping store, in Criciúma, and the digital influencer, fashion and style consultant Luana Barbosa, Almeida Junior’s longtime partner.

 

The duo will comment on a subject they know well: fashion and style. Laura represents Clube Morena Rosa – a brand with almost three decades of history and which has become a national reference. Luana Barbosa is a professional who aims to extract the inner beauty of people by reinforcing their strengths and developing teams through self-knowledge.

 

Follow us on social media – @shoppingsalmeidajunior

AJ HOME: LIVE WILL SHOW TIPS FOR MATCHING ACCESSORIES

All Almeida Junior ventures are open to the public, but the schedule of lives continues. Next Thursday, the 25th, at 5 pm, Julia Baruffi and Lu Testoni will chat about tips for matching accessories.

The live will bring information and creative strategies for those looking to dress well and optimize the pieces they have in the closet, in addition to knowing more about how to use and compose the accessories.

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Both participants have a lot of experience in the subject. Julia Baruffi is a partner of the handbag and accessory brand Laci Baruffi, in addition to being a shopkeeper at Neumarkt, in Blumenau, and at Balneário Shopping, in Balneário Camboriú. Lu Testoni is a personal image consultant.

The live will be broadcast on the social networks of Neumarkt and Balneário Shopping.

Follow:

Neumarkt Shopping –  www.instagram.com/shoppingneumarkt

Balneário Shopping –  www.instagram.com/balnearioshopping