“Continente Shopping” mall plans musicals, Boi-de-Mamão (“Papaya Ox”) traditional play and activities for the week

Greater Florianopolis metropolitan area is one of the main technological poles in Brazil. The tourism and retail industries also have a strong presence there. Continente Shopping is located precisely in this area in the city of São José, right next to the capital city of Florianopolis. In order to celebrate the city’s anniversary, Continente Shopping has assembled a special program full with activities and entertainment for the children and families alike.

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On March 19th, the city celebrates the 270th anniversary of its founding. The attractions however start earlier next Saturday, the 14th and they include marvelous musicals, and some celebration of our historical and cultural heritage (with the Boi-de-Mamão and workshops for the children). On the first day there shall be a crown making workshop and the Princesses Musical. On Sunday, the 15th, a plasticine workshop will take place as well as a Peter Pan storytelling activity – those will be plenty of fun for the kids.

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On the 19th (a public holiday in the city), Continent will promote a celebration of our historic and cultural legacy with the theatrical staging of the Boi-de-Mamão story. Then, the Enchanted Forest musical will tell the story of a happy girl and her adventures with her friend, a bear, with whom she lives. Next Saturday (21st), there will be a paper toy workshop for the children and on Sunday (the 22nd), all families will be able to enjoy the spectacle “An adventure on the high seas”. This spectacle tells the story of the little shark who has become an internet phenomenon.

Continente: wedding trends at Get Well Married Exhibition

Get Well Married Exhibition presents wedding segment schedule at Continente Shopping Center

A schedule with renowned exhibitors from the weddings and celebrations segment in general will be part of the Get Well Married Exhibition, held at Continente Shopping Center, between March 6th and 8th. The Greater Florianópolis area is already a destination for engaged couples from all over the country – and even from outside Brazil – seeking a beautiful place to hold the dream ceremony.

 

The choice of attires for the bride and groom, the master of ceremonies, the celebrant, the music for the party, among many other points, can be defined at this event – which aims to share trends and innovative ideas with visitors. In addition, the idea is to show visitors that it is possible to realize a dream with planning and organization.

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During the three-day event, there will be product exhibits, parades and musical performances to inspire the bride and groom. A catalog will also be distributed with various benefits that will be offered by retailers in the Continente Shopping Center – all geared towards the wedding segment.

Almeida Junior promotes an original holographic action in Southern Brazil

 

For the first time, Almeida Junior brings to Santa Catarina a retail-oriented 3D hologram technology. Regarded as an innovative product with a futuristic technology, the holographic displays are considered a new technological moment in brand projection. The action will be open to visitation until February 2nd in Continente Shopping, in the metropolitan area of Florianópolis, and will allow to the clients the experience of visualizing a flying, projected holographic dragon.

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The unprecedented initiative of bringing this technology to the Southern Region of the country endorses one of the main values of Almeida Junior: the constancy in innovation. Exhibited in Continente Shopping, the equipment was fitted up by Holoo, a Brazilian representative of 3D holographic displays with technology from the American company Hologruf, and is specialized in assisting segments that vary from the corporative retail to the event branch. A world-wide success, holography has already made possible to pay homage to the legacy of artists such as Amy Winehouse, Michael Jackson and Cazuza, who were brought to the stage in a technological fashion.

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The hologram is expected to bring life and impact to visual communication, serving as a showcase and as an entertainment to the public, since this technology is based on high-resolution images and LED lines, which rotate faster than the human eyes can perceive.

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Almeida Junior
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