Almeida Junior launches Mother’s Day and Valentine’s Day campaign with a raffle of six hybrid cars
The promotion will run from April 23 to June 14 and will raffle off a Jaecoo 7 Luxury at each of the group’s malls
Two of the most sentimental dates of the first half of the year, Mother’s Day and Valentine’s Day, arrive accompanied by a new Almeida Junior campaign. Starting April 23, the group is launching a special campaign that will give customers the chance to compete for an Omoda Jaecoo 7 Luxury — a plug-in hybrid model valued at R$240,000 — at each participating mall.
For every R$300 spent at the stores, including parking payments, customers receive a lucky number upon registering their receipts on the AJFans App. Once they reach R$1,000 in purchases, participants earn an additional 10 bonus lucky numbers.
At Norte Shopping, the campaign features a special promotion. In celebration of the mall’s 15th anniversary, customers who make purchases on May 28 will be entitled to double lucky numbers, boosting their chances of participating in the raffle.
It is also possible to earn more lucky numbers by purchasing mall gift cards and through the “referral rewards” feature on the AJFans app, where, by referring friends who take part in the promotion, the customer receives extra numbers simply for spreading the word.
Receipts can be registered through the AJFans app, at the exchange counters, or on the official website of each participating mall, always linked to the venue where the purchase was made. Customers are encouraged to download the app in advance, before heading to the mall, to ensure a smoother participation experience. The entry period runs until 11 p.m. on June 14. The raffle will take place on June 17, 2026.
Known as the second most important date for national retail, behind only Christmas, Mother’s Day typically drives a significant boost in consumer spending. In 2025, it generated approximately R$37.7 billion across the commerce and services sectors and mobilized more than 120 million consumers, according to a survey by the National Confederation of Store Managers (CNDL) and SPC Brasil. With this landscape in mind, Almeida Junior is running the campaign at malls across its network, including Balneário Shopping (Balneário Camboriú), Continente Shopping (Greater Florianópolis), Garten Shopping (Joinville), Nações Shopping (Criciúma), Norte Shopping, and Neumarkt Shopping (Blumenau).
The full rules and more information about the promotion are available through the official channels of each participating mall.
About the Jaecoo 7 Luxury
The Jaecoo 7 Luxury, the highlight of the campaign, is a plug-in hybrid SUV that combines electric and combustion powertrains, offering greater range, energy efficiency, and a lower environmental impact. With a range of up to 1,200 kilometers, the model delivers more than 330 horsepower of combined output. Among its standout features are an onboard artificial intelligence system that enables voice commands, along with advanced connectivity resources, positioning the vehicle among the most innovative launches in its category.
