Almeida Junior promotes an original holographic action in Southern Brazil

 

For the first time, Almeida Junior brings to Santa Catarina a retail-oriented 3D hologram technology. Regarded as an innovative product with a futuristic technology, the holographic displays are considered a new technological moment in brand projection. The action will be open to visitation until February 2nd in Continente Shopping, in the metropolitan area of Florianópolis, and will allow to the clients the experience of visualizing a flying, projected holographic dragon.

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The unprecedented initiative of bringing this technology to the Southern Region of the country endorses one of the main values of Almeida Junior: the constancy in innovation. Exhibited in Continente Shopping, the equipment was fitted up by Holoo, a Brazilian representative of 3D holographic displays with technology from the American company Hologruf, and is specialized in assisting segments that vary from the corporative retail to the event branch. A world-wide success, holography has already made possible to pay homage to the legacy of artists such as Amy Winehouse, Michael Jackson and Cazuza, who were brought to the stage in a technological fashion.

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The hologram is expected to bring life and impact to visual communication, serving as a showcase and as an entertainment to the public, since this technology is based on high-resolution images and LED lines, which rotate faster than the human eyes can perceive.

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Fun era: giant dragons are coming

The year starts with major events in Almeida Junior malls. The giants, famous for spitting fire and flying at high speed, will invade Continente Shopping, in Greater Florianópolis, on January 17th. The audience will revive the myth and unravel the mysteries of these great creatures with the Animatronic Dragons International Exhibition.  The show is free and can be visited at the mall’s events square until early February. During all exhibition weekends, there will be a different programming.

Some cultures define dragons as supernatural sources of wisdom and strength, others just as destructive beasts. In the exhibition, the largest of the dragons is five meters high and eight meters long. They make sounds, move their tails, wings, upper and lower limbs and some even release smoke through the mouth.

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Present in films, books and TV series, dragons awaken the curiosity of adults and children.  The audience will get to know the Battle Dragons, Dark Dragon, Earth Dragon, Green Dragon, Guardian Dragon, Red Dragon, Prismatic Dragon, Fangs Dragon and Blue Dragon. Throughout the exhibition, children can still take a special photo for BRL 20.

 

A kiosk will also sell dragon-themed souvenirs to anyone who wants to take home a souvenir of the event.

 

Check the full programming:

January 18 and 19: PotterHead meeting, for Harry Potter fans, with workshops, games, and cosplay contest. Saturday from 11 am to 6 pm. Sunday from 2 pm to 6 pm.

January 25 and 26: Arts workshop – customization of shields and others.  From 4 pm to 8 pm.

February 1 and 2: board games and RPG. From 2 pm to 8 pm.

February 8: dragon challenge. SwordPlay. From 2 pm to 8 pm.

February 9: Cosplay Heroes Parade. From 2 pm to 8 pm.

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Jurassic World Exhibition is back

The exhibition that has enchanted children and adults providing a journey into the past will be back to Norte Shopping, in Blumenau, from January 20. The entertainment will continue until February 26 and the audience can get to know the dreaded dinosaur species, life-size, with sound and movement.

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Dinosaur replicas

 

Twelve dinosaur replicas will be displayed, depicted as if they were alive and in their habitat millions of years ago. Among them, the most feared and known of all stands out: The Tyrannosaurus Rex. This replica is 13 meters long, 6 meters high and weighs 900 kilos.

 

The exhibition will also feature replicas of Stegosaurus, T-Rex cub, Triceratops, Ouranosaurus, Spinosaurus, Parasaurolophus, pair of Pachycephalosaurs, Carnotaurus, Amargosaurus and Apatassaurus Rider and a dinosaur egg. Each replica has specific sounds and movements making the audience’s experience even more surprising and realistic.

 

The exhibition was already present and attracted thousands of families at Balneário Shopping, in Balneário Camboriú; Continente Shopping, in Greater Florianópolis; and at Nações Shopping, in Criciúma.

 

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Save the dates:

 

Jurassic World Exhibition

When: Opens on January 20, visits from Monday to Friday, from 10am to 10pm.

Sundays and holidays, from 2pm to 8pm. Until February 26

Price: Free entry