Category: News

Balneário Shopping concentrates the main global brands in Santa Catarina and announces new stores

Posted on by Editor Almeida Junior

Balneário Shopping, located in the city with the most valuable square meter in Brazil, is consolidating itself as the preferred destination for major national and international brands that wish to connect with the Santa Catarina public. With revenue exceeding R$1 billion and a flow of 6.5 million customers in 2023, the mall stands out for its ability to attract premium operations, reinforcing a qualitative mix that includes fashion, gastronomy, and lifestyle.

The property ended the semester celebrating the arrival of exclusive, high-end brands such as Paula Torres, Sisley Paris, and Stanley. In addition to the recent openings of The Wine Pub, GrandVision, and Virus 41 stores, the latter specializing in renowned sneaker brands such as Converse All Star, Veja, and New Balance. “Balneário Shopping has consolidated itself as a reference shopping center that offers unique experiences, attracting a qualified public year-round. The sales and flow results, in addition to the differentiated architecture, surprise and attract the interest of brands that are attentive to a differentiated consumer market like Santa Catarina’s,” comments Elizângela Cardoso, superintendent of Balneário Shopping.

For the next semester, the openings of Le Creuset stores, a French brand reference in timeless kitchen utensils, Samsonite, world leader in luggage, Buddha Spa, Be Fly travel agency, Manôa Acessórios, and Brazilian brands Salinas, Ellus, VR Collezioni, and Lofty Style are confirmed, further highlighting the property’s attractiveness potential. Balneário Shopping was responsible for bringing renowned brands to the state such as Boss, Ugg, Sephora, Ray-Ban, Pat Bo, Vix, Água de Coco, NBA Store, and Diesel, in addition to housing important brands such as Animale, The North Face, Oakley, Zara, Le Lis, Lindt, among others.

These initiatives consolidate Balneário Shopping as the main destination for shopping, gastronomy, and entertainment in Santa Catarina, offering a sophisticated and diversified consumer experience that attracts Santa Catarina residents and national and international tourists.

ACATE and Almeida Junior promote event that boosts retail innovations during Varejo Tech Day

Posted on by Editor Almeida Junior

Event took place on the 4th at ACATE Primavera and integrated different players from the technology ecosystem applied to retail

Almeida Junior, Santa Catarina’s largest shopping center network, participated in the third edition of the prestigious Varejo Tech Day, an annual sector event. The meeting, promoted by ACATE’s Retail Vertical, which has Almeida Junior as a sponsor, took place on July 4th and was a meeting point for networking and knowledge exchange about the latest innovations in retail and the use of artificial intelligence.

The event, considered the largest technology event for retail in Southern Brazil, fostered visibility, connections, knowledge, innovation, and business between startups, retailers, and through the integration of different actors in the technology ecosystem applied to retail, promoting business generation among sector participants through connections and knowledge exchange.

Rafael Fiedler, Marketing and Relationship Director at Almeida Junior, participated in the panel on how to continue innovating in the world of Artificial Intelligence. “We were able to share a bit about our experience here at AJLabs, our innovation laboratory, and participate in the debate alongside major names such as Alexandre Rodrigo Arnold, Director of Technology, Innovation, Data and AI at Grupo Panvel, and Lisiane Monteiro de Freitas Batista, Tribe Leader at Algar Telecom.”

“Participating in this event is extremely important for us at Almeida Junior. It’s a unique opportunity to exchange experiences and insights with other sector leaders, as well as discuss innovative solutions that can transform the future of retail. This type of interaction is fundamental to foster innovation and strengthen the retail and technology community,” explains Rafael, Marketing and Relationship Director at Almeida Junior.

Almeida Junior receives gold at the 2024 Abrasce Award

Posted on by Editor Almeida Junior

Almeida Junior won gold in the ‘Christmas Actions’ category at the 2024 Abrasce Award. The awards ceremony took place on Wednesday evening, the 26th, in São Paulo. Held by the Brazilian Association of Shopping Centers (Abrasce), the award aims to recognize innovative projects developed by Brazilian malls in the areas of social, environmental, and economic transformation.

The gold-winning project was the case ‘The Nutcracker comes to life at Garten Shopping’s Christmas with Bolshoi Theatre School of Brazil,’ in the ‘Actions and Christmas’ category. The date was celebrated in an unprecedented way at Garten Shopping in partnership with the Bolshoi Theatre School in Brazil to present “The Nutcracker.” The choice of this traditional and thematically Christmas ballet strengthened Joinville’s cultural identity as the “City of Dance,” and the collaboration with the only extension of the famous theater outside Russia highlighted the property’s commitment to artistic excellence and cultural education. The Bolshoi Theatre School of Brazil’s presentation was pioneering in a mall and served to attract a diverse and engaged audience.

“Winning the 2024 Abrasce award in the ‘Christmas Actions’ category is an immense honor and recognition of our effort to innovate and bring the best to our visitors. We are very happy to offer Joinville a show of the magnitude of The Nutcracker, presented by the Bolshoi Theatre School in Brazil, which, in addition to being a source of pride for all Joinville residents, is one of the world’s most acclaimed dance companies. The pioneering presentation inside Garten Shopping was important to promote access to culture and reinforce our commitment to providing unique, high-quality experiences for the community,” explains Edigar Zimmermann, Superintendent of Garten Shopping.

“We are very proud of this result, which we share with the entire Almeida Junior team,” celebrated Rafael Fiedler, Marketing and Relationship Director at Almeida Junior. “Constant innovation is something inherent to the company, so this recognition we’ve received is a fundamental motivation to continue doing things differently in our malls with each passing year,” he concludes.

Entrepreneurs Panel

Jaimes Almeida Junior, CEO of the company, will participate this Friday, the 28th, in the Entrepreneurs Panel, held by Abrasce, alongside Marcelo Carvalho, partner and vice president of RedeTV! and Renato Rique, president of the Board of Directors at Allos. The CEO of Santa Catarina’s largest mall network will highlight the most effective strategies to attract, retain, and engage consumers and emphasize the role of platform integration in the evolution of consumption. Jaimes will also address predictions on features and services to win and maintain customer attention and attractive activities for consumers.

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