Actress and entrepreneur Flávia Alessandra attended the Balneário Shopping on Tuesday, 28th, to participate in the Elas event, which focuses on female empowerment and was held in celebration of Mother’s Day. During her talk, Flávia shared her experiences on the various facets of a woman’s life, from motherhood and career to marriage and the unimaginable challenges women face daily.
Known for her talent and charisma, Flávia brought inspiring stories and heartfelt reflections on the life of the modern woman. She spoke about her professional journey and her life choices as a mother. “The greatest challenges of motherhood are many and eternal because children are forever. But balancing everything is the real challenge. We all have to coordinate family life, careers, and juggle everything, giving up what we would like to do and not always prioritizing ourselves once we become mothers. But at the same time, we know all the delights of being a mother, and that is priceless.”
In addition to her successful career as an actress, Flávia is a lawyer and entrepreneur. With a strong and determined personality, she runs businesses in beauty, wellness, and, along with her husband Otaviano Costa, they co-own Agência Family. “I like to get 100% involved in everything I do. It’s so good to be an entrepreneur; I find fulfillment in it.” Flávia mentioned that she is a partner with her husband in most of their ventures and spoke about married life. “To maintain and renew a relationship, we need to want it. We’ll be together for 18 years, and in our relationship, we have lightness, admiration, and we are life companions.”
To wrap up, Flávia spoke about what Elas represents. “This event is a wonderful initiative. It’s so important to talk, share our pains and fears, and see change. The exchange we’re having here is essential. We need to support, praise, and strengthen each other more and more. And my message is: ‘Look at each one of us.’”
With an audience largely made up of influential women, the event took place at the Central Events Square at Balneário Shopping. The lecture started at 7 PM and was moderated by journalist Camille Reis. This special edition of Elas included the Fashion Talk Docs segment, dedicated to showing how mothers and expectant mothers can adopt stylish and creative looks. With styling advice from Carol Ramos, three influencers—Kelly Gisch, Dai Hank, and Luciana Coutinho—were invited to share their experiences and tips in a relaxed and informal discussion about fashion and style.
For Elizângela Cardoso, superintendent of Balneário Shopping, the Elas event, held annually in honor of Mother’s Day, is an opportunity for women to celebrate their strength and resilience.
“Balneário Shopping is always presenting trends and receiving new items of national and international relevance, becoming a meeting point for fashionable, constantly updated women. Elas is an event that stands out for attracting influential personalities, with the purpose of spreading knowledge, connecting stories, and inspiring. This year, we chose a remarkable woman, who became even more special when she took the initiative to help with our SOS campaign for the state of Rio Grande do Sul. This shows who Flávia Alessandra is—a woman with a strong personality who, beyond being an actress, entrepreneur, wife, and mother, is also compassionate.”
