Neumarkt and Norte Shopping integrated with the largest German party in the Americas

Blumenau changes itself in October with the arrival of Oktoberfest, the largest party of Germanic tradition in the Americas. At each edition, more than 500,000 people attend the event, making the city the main tourist destination of Santa Catarina in this period.

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Each year, Neumarkt and Norte Shopping are also part of the visitors’ itinerary and make a direct connection with Oktoberfest, a reflection of their close involvement with the local community. In this edition, both projects have points of sale for those who want to purchase tickets in advance and charge the credits of Oktoberfest Karte, the party’s consumer card. Oktoberfest’s cashless system replaces paper tickets and is accepted at any point of sale within the pavilion.

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Neumarkt Shopping is presenting a 40-year commemorative photo exhibition of Vovô Chopão, one of the Oktoberfest symbols. There are 40 historic pictures of the character shot by different photographers, also with celebrities such as Ana Maria Braga and Cid Moreira.

 

Learn more about Oktober Karte at Norte Shopping.

Check out for more information about the point of sale at Neumarkt Shopping.

 

Neumarkt celebrates birthday with Paulo Miklos’s acoustic performance

Neumarkt Shopping, the first of Almeida Junior chain, turns 26 this September and gifts the public with a concert by Paulo Miklos, former member of Titãs and one of the most remarkable voices of Brazilian music.  The singer, songwriter and instrumentalist will present to the public songs of his most recent solo work, the album “A Gente Mora no Agora”, much praised by specialized critics. With a more intimate presentation, with only voice and guitar, Paulo intends to emphasize the quality of the compositions and tell some of his stories. The free concert will take place on September 26, at 8 P.M.

Located downtown in Blumenau, the mall opened in 1993 and started a true retail revolution in the region of Vale do Itajaí, one of the richest in Santa Catarina. It was the first venture in the region, bringing modernity, great anchor tenants and brands that did not exist in Blumenau until then.