Neumarkt and Norte Shopping integrated with the largest German party in the Americas

Blumenau changes itself in October with the arrival of Oktoberfest, the largest party of Germanic tradition in the Americas. At each edition, more than 500,000 people attend the event, making the city the main tourist destination of Santa Catarina in this period.

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Each year, Neumarkt and Norte Shopping are also part of the visitors’ itinerary and make a direct connection with Oktoberfest, a reflection of their close involvement with the local community. In this edition, both projects have points of sale for those who want to purchase tickets in advance and charge the credits of Oktoberfest Karte, the party’s consumer card. Oktoberfest’s cashless system replaces paper tickets and is accepted at any point of sale within the pavilion.

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Neumarkt Shopping is presenting a 40-year commemorative photo exhibition of Vovô Chopão, one of the Oktoberfest symbols. There are 40 historic pictures of the character shot by different photographers, also with celebrities such as Ana Maria Braga and Cid Moreira.


Learn more about Oktober Karte at Norte Shopping.

Check out for more information about the point of sale at Neumarkt Shopping.