Executive Bruno Câmara is the new CCO of Almeida Junior. With 23 years of experience in the shopping center market, the Clearinghouse has worked at Ancar Ivanhoe for the past 15 years.
The invitation to command a commercial area of Almeida Junior is CEO of Jaimes Almeida Junior himself. “Almeida Junior has a very solid growth plan and the challenge marks a turning point in my professional career. I bring my experience to add to the consolidation of the company’s expansion project ”, says the new CCO.
Just like the traditional Black Friday is a great success in retail, Almeida Junior every year promotes the Black Days in their six enterprises in Santa Catarina. The idea is to organize a super sale where shopkeepers can offer discounts of up to 70% in products of the current season. This year, the promotions campaign shall be held from February 13 to 16.
Neumarkt and Norte Shopping, in Blumenau; Balneário Shopping, in Balneário Camboriú; Garten Shopping, in Joinville; Continente Shopping, in Grande Florianópolis; and the Nações Shopping, in Criciúma will offer the customers the opportunity to buy items from different segments, namely clothing, footwear, household items, books, beauty articles, electronics and even services, with super discounts.
The Black Days will be available in the stores and on the Almeida Junior app. With the innovative platform for the shopping centers sector, the SHOPPromo, customers can guarantee the most desired offers through the mobile phone. The tool integrates the promotions from the stores in both physical and virtual environments. Therefore, it is possible to select the favorite mall and choose the promotions that are registered in the app. After doing this, they only have to reserve the product and finalize the purchase at the physical store.
The newest Almeida Junior’s enterprise, Nações Shopping (located in Criciúma), has, since its inauguration, surprised the general public by its imponence, its mix of shops and restaurants and, certainly, by the events that it offers to the Southern region of Santa Catarina. In the next February 7, it will be the first shopping mall of the chain to host the attraction ‘Blue Building Detectives’ – a circuit inspired in the namesake series from the subscription channel Gloob – which will entertain the kids in this school holiday period.
Then, the event will go to the Neumarkt Shopping (in Blumenau), as of March 3; Garten Shopping (in Joinville), in April 30; and it closes in the Continente Shopping (in metropolitan Florianópolis), in May 28.
Geared towards children from four to ten years old, the structure will enable children to feel like real detectives. Last year, Gloob reached the mark of one million participants in events, and B.B.D. is their main one. The game is a circuit of activities that offers an amusing experience to the children, in order for them to approach the characters’ playful universe.
The game is complete and, to this end, the event has five different areas based on the famous settings of the series. The space also includes photo stations, where kids can register the moment on a TV with the channel’s characters, and a special panel of the Blue Building Detectives. Children that are less than four years old can also have fun in the “Little Detectives” area, provided they are accompanied by a legal guardian.
