Category: News

With the “Marketplace of Almeida Junior Shoppings Centers: the technology used to overcome the pandemic and go a step further, promoting convergence between the online and offline worlds” case, the Almeida Junior group won silver at the ABRASCE Award (Brazilian Association of Shopping Malls) in the “Technology Applied to Operations” category. The award is considered one of the most important in the retail segment.

The group’s marketplace, AJPlace, is one of the first platforms in the country to cover all the projects of a shopping mall chain. Initially with a 50-thousand-item catalog, the application increased the offer to 220 thousand, with products from the most varied retail segments: fashion, beauty, health, technology, and decoration, for example.

Available for download for devices with iOS and Android systems, in web and app versions, AJPlace is a bridge between the physical and digital world, boosting business and making life easier for the user, who has several services available at a single click. Besides grouping all the stores present in Almeida Junior’s six shopping malls, the platform also has national and international brands that are not present in Santa Catarina.

“AJPlace is a complete tool and a collective effort to bring the best of digital transformation to our customers. Receiving this award is an honor for the group and confirmation that we are moving in the right direction of innovation in retail,” comments Rafael Fiedler, Director of Marketing & Digital at Grupo Almeida Junior.

Almeida Junior is the leader in the shopping mall segment in southern Brazil, with six shopping malls in Santa Catarina: Neumarkt and Norte Shopping, in Blumenau, Balneário Shopping, in Balneário Camboriú, Garten Shopping, in Joinville, Continente Shopping, in Greater Florianópolis, and Nações Shopping, in Criciúma.

Almeida Junior, the largest shopping mall chain in the South of Brazil, has already given gifts to more than 100 clients with ‘Promo do Milhão’. With the success of the campaign that offers more than BRL1 million in prizes to customers, the results will continue to be announced every two weeks in the chain’s six shopping centers: Neumarkt and Norte Shopping (Blumenau), Balneário Shopping (Balneário Camboriú), Garten Shopping (Joinville), Continente Shopping (Grande Florianópolis), and Nações Shopping (Criciúma).

As a Christmas special, the group will raffle off three BRL100,000 shopping vouchers, ending the ‘Promo do Milhão’ campaign in early January 2022. The rules are the same: for every R$200 in purchases at the participating physical stores, the customer gets a lucky number to compete. The winners will be announced according to the Federal Lottery drawings, and the three BRL100,000 vouchers will be announced on January 10. During Black Friday, from November 24-28, the lucky numbers will be double.

 

How Promo do Milhão works

 

The promotion is carried out 100% digitally and remotely, through the AJPlace app. For those who are already registered on the platform, the registered coupons are still valid, and by registering new ones, the person has even more chances, because they will receive more lucky numbers.

Registration is simple: the clients will be asked for their CPF number and date of birth, and if they are already registered, the information should only be confirmed. The customer must photograph the tax coupons and will receive the lucky numbers to compete in the federal lottery. All in a very convenient and easy way. The winners will be announced through the social networks of the respective malls and the AJPlace.com.br website.

 

Consult the regulation here

See participating stores here

Check the result here