Almeida Junior was present twice yesterday (20) on the stage of the award ceremony of the Top of Marketing and Sales of ADVB/SC (Association of Marketing and Sales Directors of Santa Catarina), which took place in Florianópolis. Garten Shopping was awarded in the Retail category with the Arena Flakes Power case. And the marketing manager of Nações Shopping, Julio Cesar Geesdorf, winner of the southern regional Antunes Severo Award, which recognizes the work developed by marketing and sales professionals.
The Arena Flakes Power project was the first indoor gamer arena in a shopping mall in Brazil, bringing together an audience of 5,000 people to interact and play with the famous youtuber João Sampaio AKA Flakes. With the project, Garten Shopping increased by 62% the flow of cars, 12% in general store sales and more than 34% in the food sector. Garten’s marketing manager, Michelline Zambon, and Almeida Junior’s Marketing and Digital Director received the award and thanked ADVB for recognizing this innovative project within a shopping center.
