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Twenty new stores arrive at the Balneário Shopping

Significant brands, many of them exclusive in Santa Catarina, are expected to open by December at Balneario Shopping. The address mix is being strengthened by desire operations such as Osklen, Jeronimo, Cold Stone, Tartuferia San Paolo, Magazine Luiza, Face Unic, Adcos, Paris Cosméticos, Bottero, Via Mia, Loft, Bagaggio, Zee Dog, Vivo, Claro, Açaí da Avenida, Casas do Valle, Zazulê, Power Slime and Shorts Co.

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In gastronomy, one of the highlights is Jeronimo, a network created by Junior Durski (Madero Group) featuring sandwiches with fresh and natural ingredients. The network’s hamburger became famous for its warm brioche bread, certified meat pressed in carbon steel plate, melted cheddar, chef’s mayonnaise, lettuce, and tomato.


Cold Stone Creamery, in turn, exclusive in Santa Catarina, promises to attract ice cream lovers with its unique gelato mixing technique in frozen granite stone. Skillful attendants juggle with the ingredients, transforming the moment to buy an ice cream into a special experience. Flavors may also be combined with toppings such as chocolate candies, almond flakes, and fruit pieces, all served in a pot or cone.


One of the most famous delicacies of Italian gastronomy will earn a specialized restaurant in the Gourmet Court. The address will soon receive the first unit of Tartuferia San Paolo of Santa Catarina, a network of restaurants specialized in recipes based on Italian truffles: white or black, chipped, canned and in natura. According to Maria Augusta Montanha Teixeira, partner of Tartuferia San Paolo, the profile of the Balneário Shopping has an identity very similar to the public of the restaurant. The network also has units in São Paulo, Belo Horizonte, Goiânia, and Curitiba. “All the dishes have truffles one way or another, either by preparing them with truffle olive oil or with the truffle itself laminated in front of the customer,” she explains.




Beauty and body care – one of the fastest growing segments in the world – will also be on the rise at the end of the year at the Balneário Shopping. The address has the first Face Unic unit, specialized in orofacial harmonization and operated by specialist dentists in the field. The site also offers oral treatments such as contact lenses, laser whitening, and invisible aligners.


When the subject is skin care, the renowned Adcos has just opened an exclusive store in the enterprise. Specialized in cosmetic treatment to meet the dermatological needs of the skin and the Brazilian climate, the brand created by Dr. Ana Mota brings products developed with differentiated aromas and textures. With space to test products and specialized consulting, the store evidences Adcos’ highlights, such as the skin photo-protection line, face masks, reduction massage cream, and vitamin C booster with antioxidant and anti-ageing action.

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Paris Cosméticos is another great novelty in the segment. The mega store – the first of the network in the State – has opened with a complete range of products in the beauty and body care area, besides imported perfumery, such as Armani, Lancôme, and Dior. Accessories for professional use such as hairbrushes, dryers, depilatory creams, fake nails, and special polishes will meet the beauty market.

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Clothing and Footwear

Balneário Shopping has also just earned four operations of desire in this segment: Osklen, Shorts Co, Bottero and Via Mia.

Osklen, a brand from Rio de Janeiro, very expected in the region promises to attract fans who are inveterate of the purpose of producing fashion with sustainability. The store opens in December on L2 floor, where the first Brazilian brand specialized in shorts and boardshorts, Shorts Co also arrives, exclusively in the South of Brazil, with a variety of pieces that are the image of the coast of Santa Catarina. Both stores will work in popup format.


Bottero, on the other hand, exclusive in Santa Catarina, opened its doors with a modern and intimate layout, bringing the brand’s complete line of shoes, including flat sandals, pointe shoes, sneakers, kitten shoes, mules, and sandals. According to Luiz Roberto Bianchi, who is responsible for the institutional image of the brand, all the development and production work is carried out in a detailed manner, with designers who closely follow the main fashion shows in the world. Bottero is currently in more 5 thousand selling points in Brazil, in addition to exporting to 37 countries.

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The mall’s mix will also be reinforced by Via Mia, a Rio de Janeiro brand of shoes such as flat sandals, sneakers, pointe shoes, espadrille, moccasins, boots and high-heels, in addition to bags, and various accessories. The store will also be exclusive in the state, with opening scheduled for December with the 2020 summer collection.




The venture also receives two other accessory operations: Bagaggio and Loft, which have been recently inaugurated. Loft strengthens the mix of accessories for cell phones, headphones, speakers, power banks, backpacks, among others. The proposal, according to Alexandre Victorino, responsible for the expansion of the Loft network, is “to bring technology, design and innovation to the customer’s day-to-day life”, in one of the fastest growing segments of today’s market.

Specialized in suitcases, bags, briefcases, wallets and accessories for travel since 1942, Bagaggio of Balneário Shopping focuses on the executive and travel market, with emphasis on the sale of suitcases and leather goods. The store brings national and international exclusive lines, besides own brand products, which seeks cost-benefit for different publics.

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For pet accessories, Zee Dog was the one who landed at the mall. Exclusive in Santa Catarina, the brand is present in the main capitals of Brazil, but chose to enter the State with a stand in Balneário Camboriú.  “We understand that the public at Balneário Shopping perfectly matches a market as specific as ours,” explains Alex Oliveira, the supervisor of the store. All over the country, part of Zee Dog’s profit is donated to institutions that shelter stray dogs.

When the subject is trend, the Balneário Shopping brings the first slime store of the South of the country, the Power Slime, a brand from São Paulo which counts with more than 180 differentiated items for the production of slimes, which are so loved by children and teenagers. At the store, it will be possible to find from basic items to compose the product’s receipt, such as glue and glitter, until special kits and items to personalize the slime in a creative and authorial way.

The mall has also just opened the new operation of Magazine Luiza (Magalu). The network brings in its portfolio a complete line of home appliances, computers, telephones, and electroportables in a mega interactive store to the public.

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For Elizângela Cardoso, the superintendent of Balneário Shopping, the introduction of the new operations enhances the differential of the venture, which is a reference in the State in terms of consumption and qualified public and the great moment for retail in Brazil, especially in Santa Catarina. “We work in a strategic manner to offer the best mix to our clients, fostering savings with the arrival of new brands, generating employment and attractiveness for the region,” concludes Elizângela