The Winter’24 campaign of Southern Brazil’s largest mall network, Almeida Junior, features international top model Carol Trentini as its protagonist. In her 20-year career, she has graced pages and covers of national and international publications such as Vogue, and has been sought after at the world’s leading fashion weeks to walk for top designers.
Photographed in Balneário Camboriú by fashion photographer Fabio Bartelt, who has shot editorials for Marie Claire, Vogue, and Elle, the campaign showcases the colors and trends of winter 2024, idealized and produced by Almeida Junior’s creative House.
Almeida Junior’s malls, strategically located in important cities in the state of Santa Catarina, have consolidated themselves as reference centers for fashion and lifestyle trends, standing out as primary shopping and consumption destinations. In Balneário Camboriú, Balneário Shopping features exclusive brands such as PatBO, Boss, Animale, and Diesel. Despite a packed schedule of international commitments, Carol chose Balneário Camboriú in Santa Catarina to live with her family, and once again is the star of Almeida Junior’s campaigns.
The desire to position itself with authenticity and genuineness influenced Almeida Junior’s choice of the editorial and its protagonist. “The audience at Almeida Junior malls is connected to fashion and consumption trends, and having Carol Trentini as the campaign’s protagonist makes perfect sense, as she represents all of this,” comments Rafael Fiedler, Almeida Junior’s marketing director.
The Winter’24 campaign premiered on April 16th at all network malls. In Greater Florianópolis, Continente Shopping offers shopping experiences with names like Farm, Tommy Hilfiger, and Nike Unite. In Joinville, at Garten Shopping, brands like Shoulder, Farm, Chuá, and Luiza Barcelos stand out. In Criciúma, Nações Shopping features brands like Farm, Tommy Hilfiger, Calvin Klein, and Arezzo. In Balneário Camboriú, at Balneário Shopping, you can find brands like PatBO, Boss, Souq, Diesel, Lacoste, and Calzedonia. And in Blumenau, customers will find Le Lis Blanc, Farm, and Tommy Hilfiger at Neumarkt Shopping; and Arezzo Beagle, Pandora, and the newly opened Kings Sneakers at Norte Shopping.
Winter’24 Campaign Credits
Agency: House Almeida Junior Creative Director: Cristiano Bilhalva
Art Director: Arivassa
Copywriting: Sandro Akira
Art Assistants: Ana Ricardo and Matheus Neves
Videomaker: Sérgio Tolentino
Making-Off: Yard
Traffic: Álvaro Penna
Production: Douglas Heinzen and Gisele Onofre
Approval: Rafael Fiedler and Elizângela Cardoso
Production Company: art.Staff
Model: Carol Trentini (Way Model)
Agent: Dando Baumgartner
Photographer: Fabio Bartelt (WBorn)
Photo Assistant 1: Marina Scanavez
Photo Assistant 2: João Brinhosa
Photo Assistant 3: João Santana
Executive Producer: Gustavo Simião (art.Staff)
Executive Production Assistant: Andrea Muiños (art.Staff)
Set Assistant: Rafael Simião (art.Staff)
Stylist: André Gonçalves (art.Staff)
Stylist Assistant: Nivea Pernanccini
Wardrobe: Lourdes Bruch (Equal)
Beauty Artist: Jean Ricardo (M.Lages)
Beauty Assistant: Júlio Amaral (art.Staff)
Set Design: Pink Cenografia (art.Staff)
Catering: Juliana Ramos (09/11) and Sarava Catering (10/11)
