Category: Awards

Two shopping centers from Almeida Junior are among the winners of the Top of Mind 2024, promoted by the NSC group: Neumarkt Shopping, in Blumenau, won in the ‘Shopping Center of Vale do Itajaí’ category, and Nações Shopping, in Criciúma, won in the ‘Shopping Center of the South’ category. The awards ceremony will take place on August 15.

In its 29th edition, the Top of Mind 2024 highlights the brands that are always in the minds of people in Santa Catarina. The award recognizes brands that, with resilience and purpose, manage to reinvent themselves over time. The survey is conducted without multiple-choice questions, allowing consumers to spontaneously mention the first brand they associate with each category.

“This is the 25th time that Neumarkt has received the award. Since its opening in 1993, Neumarkt has constantly evolved and remains the main reference in the city for those looking for the best brands, as well as the best in gastronomy and entertainment,” says Rafael Fiedler, Marketing and Relationship Director of Almeida Junior.

With more than 30 years of history, Neumarkt Shopping is a landmark in Blumenau and the Vale do Itajaí, known for its top brands, leisure, and high-quality gastronomy. Since its opening, the shopping center has revolutionized consumption habits in the region, becoming a meeting point for families and friends. For Fábio Voelz, superintendent of Neumarkt Shopping, the diversification of the store mix, innovative campaigns, and unique events are factors that contribute to the shopping center’s prominence. “Winning the Top of Mind award for so many years proves Neumarkt’s commitment to excellence and innovation, always focused on providing Blumenau residents and surrounding areas with increasingly enjoyable shopping, entertainment, and leisure experiences.”

Neumarkt offers a complete mix of 240 stores, including 8 anchors and megastores. In addition to the stores, there are numerous dining options in the Food Court and the gourmet space on the upper floor, ranging from fast food to sophisticated dinners.

Nações Shopping, which also received the award, is recognized as the largest shopping center in Southern Santa Catarina. With the most modern cinema in the region, it attracts those looking for the best brands, many of them exclusive to Southern Santa Catarina, and boasts 240 stores, including 9 anchors. The shopping center’s gourmet area is a highlight, offering renowned restaurants that provide a high-quality gastronomic experience in a welcoming environment.

For Mário Soratto Gaidzinski, superintendent of Nações Shopping, the recognition with the Top of Mind award reflects the shopping center’s commitment to excellence. “Since its opening, Nações Shopping has established itself as an important commercial center in Criciúma, being the most remembered by consumers in Southern Santa Catarina. Our prominence is no coincidence; we offer an innovative and exclusive concept in shopping, technology, gastronomy, and entertainment.”

Opened in 2016 by the Almeida Junior group, Nações Shopping quickly became a reference for shopping and leisure, hosting numerous events. “Winning the Top of Mind award for so many years demonstrates our continuous commitment to quality and innovation. This recognition is the result of hard work and dedication to bringing the best to the market,” emphasizes Rafael Fiedler.