Almeida Junior gets two awards on ADVB/SC’s Top Marketing and Sales

Almeida Junior was present twice yesterday (20) on the stage of the award ceremony of the Top of Marketing and Sales of ADVB/SC (Association of Marketing and Sales Directors of Santa Catarina), which took place in Florianópolis. Garten Shopping was awarded in the Retail category with the Arena Flakes Power case. And the marketing manager of Nações Shopping, Julio Cesar Geesdorf, winner of the southern regional Antunes Severo Award, which recognizes the work developed by marketing and sales professionals.

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The Arena Flakes Power project was the first indoor gamer arena in a shopping mall in Brazil, bringing together an audience of 5,000 people to interact and play with the famous youtuber João Sampaio AKA Flakes. With the project, Garten Shopping increased by 62% the flow of cars, 12% in general store sales and more than 34% in the food sector. Garten’s marketing manager, Michelline Zambon, and Almeida Junior’s Marketing and Digital Director received the award and thanked ADVB for recognizing this innovative project within a shopping center.

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Santa Catarina has five cities in the Smart Cities ranking

Santa Catarina is featured in the Connected Smart Cities Ranking, which indicates the most intelligent and connected Brazilian cities. Of the 20 listed by Urban Systems consultancy, five are from Santa Catarina: Florianópolis, Blumenau, Joinville, Balneário Camboriú, and Itajaí. Not surprisingly, in four of them, Almeida Junior invested in shopping malls, contributing significantly to economic and social development by generating employment, improving the region’s infrastructure, and generating wealth for the municipality. The report analyzes indicators of cities such as mobility, security, urbanism, environment, technology, and innovation. The five cities of Santa Catarina have excellent rates in several of the analyzed criteria.

shoppings almeida junior

The report maps the cities with the greatest potential for development in Brazil through indicators that represent intelligence, connection, and sustainability. Overall, 70 indicators are evaluated, separated into 11 topics: mobility and accessibility, environment, urbanism, technology, health, security, education, entrepreneurship, energy, governance, and economy. Check out the top 20:

  1. Campinas (SP)
    2.São Paulo (SP)
    3. Curitiba (PR)
    4. Brasilia (DF)
    5. São Caetano do Sul (SP)
    6. Santos (SP)
    7. Florianópolis (SC)
    8. Vitória (ES)
    9. Blumenau (SC)
    10. Jundiaí (SP)
    11. Campo Grande (MS)
    12. Niterói (RJ)
    13. Belo Horizonte (MG)
    14. Rio de Janeiro (RJ)
    15. Joinville (SC)
    16. Itajaí (SC)
    17. Balneário Camboriú (SC)
    18. São Bernardo do Campo (SP)
    19. Palmas (TO)
    20. Porto Alegre (RS)

*With information from Época Negócios

Abrasce Magazine: Almeida Junior recognizes talents and allows employees growth

Providing an environment that allows the growth of its employees is one of the pillars of Almeida Junior’s management. There is no lack of examples of people who have reached different positions within the company, demonstrating that meritocracy is an important concept that governs internal promotions. In the previous edition of Abrasce Magazine (Brazilian Malls Association), two collaborators were the highlights in a story about the importance of career plans to retain talent. Check below the testimonials of the Superintendent of Balneário Shopping, Elizângela Cardoso, and of the Marketing and Digital Director, Rafael Fiedler.

Elizangela Cardoso – Superintendent of Balneário Shopping

“I joined the iconic mall of Grupo Almeida Junior, Balneário Shopping, in 2013 as marketing manager. I held the position for about two and a half years and the opportunity for Superintendent arose. At first, I was a little afraid because it was something totally new. I accepted the position provisionally with the expectation that they would hire someone else for the job, but I adapted very well. I decided to stay and I am still there. I have already completed six and a half years working at Balneário Shopping. I am very proud that, as a woman, I can run one of the main malls in the south of the country. It is a very big challenge and I am very grateful for the opportunity. What I admire most about the company is the look of the owners of Almeida Junior. They are very close and accessible to people in management and coordination positions. The company works with meritocracy, seeking to recognize employees. Before looking for people in the market, an internal analysis is always done to see who has shown the skills to take on positions. This, in fact, motivates us to make deliveries, to dream together and to work harder and harder so that the company can achieve its goal: to be one of the largest shopping mall companies in the country.”

Rafael Fiedler – Marketing and Digital Director of Almeida Junior

“In 2019, I complete three years working at Almeida Junior. It is a company that, despite having a very strong corporate vision, operating six malls in Santa Catarina and being the leader in the state, gives you the freedom to innovate and a favorable environment to develop innovative projects. With this bias, I started to create different projects at Balneário Shopping. With my work development, the invitation to assume the Superintendence of Garten Shopping came. There, I opened the range of commercial activities, leading all operational teams. With the commitment of the entire team and highlighting the venture within the established goals, the invitation to assume the Marketing and Digital Director position of Almeida Junior came. I really like the energy of the company and I found my place here. The important thing for the professional is to look for environments that allow him to be who he really is. This is very much connected to happiness. With this freedom, we end up working harder and better.”

Almeida Junior
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