On the first Monday of the year, the 6th, Almeida Junior shopping mall customers met the six lucky fellows who will start 2020 in style and a Mitsubishi Eclipse Cross HPE-S V40 zero kilometer vehicle in the garage. Punctually at 1pm, the marketing teams of each venture held the ‘Happiness Multiplies’ campaign draw.
Vilma Reiter Ferreira was the winner of Neumarkt Shopping and Marcionei Avi won the Norte Shopping award. Both are residents of Blumenau. The resident of Lages, Hedy Rejane Ramos Guzatti, was the winner of the Balneário Shopping car. Josnei Zella, from Joinville, was the winner of the Garten Shopping.
At Continente Shopping, who has received the good news to start the year was the resident of Palhoça, Carla Adriana Martins Gomes. And to finish the list of the lucky ones, is the winner of Criciúma: Stela Avila Burigo, who had her coupon drawn at Nações Shopping.
Almeida Junior, which holds a 71% market share of Santa Catarina’s shopping mall market, celebrates (01.10) 40 years of foundation today and announces a new investment cycle.
The company, founded by businessman Jaimes Almeida Junior, has six ventures in the state: Neumarkt and Norte Shopping, in Blumenau; Balneário Shopping, in Balneário Camboriú; Garten Shopping in Joinville; Continente Shopping, in Greater Florianópolis and Nações Shopping, in Criciúma. By 2020, Almeida Junior will begin the expansion of Balneário Shopping, expanding the area by an additional 12,000 square meters of GLA (Gross Leasable Area) and the expansion and revitalization of the facade of Neumarkt.
Founded in Blumenau on January 10, 1980, the company opened its first mall, Neumarkt, in 1993. The most recent one, opened in 2016, is Nações Shopping. “We chose to focus our investments in Santa Catarina, a state with the best socioeconomic indicators in Brazil,” says the CEO. The strategy of investing exclusively in Santa Catarina has made Almeida Junior the market leader in the southern region of Brazil, with malls in the most important regions of the state.
Consumer focus
Since the opening of its first mall, the company has always focused on customer experience, investing in projects with unique projects, customer service, and facilities.
Almeida Junior stands out in the market for employing innovative technologies, such as its application, which shows promotions and allows the user to make reservations for products instantly. The company also innovated by creating its own innovation and experimentation lab, AJ Labs.
For 2020, Almeida Junior is very optimistic about the good economic performance and already starts the year with a new and strong growth cycle. “We live in a New Brazil that brings a real disruption to economic aspects – inflation, interest rates, and reforms – fundamental structural aspects for the country’s growth”, concludes businessman Jaimes Almeida Junior.
In order to entertain families and children during this school vacation season, the Continente (in Greater Florianópolis) and Balneário Shopping (in Balneário Camboriú) brought a virtual reality challenge.
The “VR Space – virtual reality for you” will attract an audience crazy for game and innovation over the next three months. The public will be able to experience the VR Top (multi-sensory simulator in virtual reality for up to six simultaneous participants), in addition to two other attractions recently launched and unprecedented in Brazil: the VR Strike – a cooperative challenge where up to 4 players cooperate for their survival, and the VR Mix – with several options for individual immersions without the inconvenience and limitation of cables.
Developed by VR do Brasil, created just over a year ago, it aims to bring first world innovation to Latin America and now expands its operations in Santa Catarina. In one year of operation, the company already has six confirmed units in the states of Paraná, Santa Catarina and Belo Horizonte.
