News Archives - Page 44 of 56

ALMEIDA JUNIOR celebrates its 40 years today

Posted on 10 de January de 202027 de March de 2024 by Almeida Junior

Almeida Junior, which holds a 71% market share of Santa Catarina’s shopping mall market, celebrates (01.10) 40 years of foundation today and announces a new investment cycle.

The company, founded by businessman Jaimes Almeida Junior, has six ventures in the state: Neumarkt and Norte Shopping, in Blumenau; Balneário Shopping, in Balneário Camboriú; Garten Shopping in Joinville; Continente Shopping, in Greater Florianópolis and Nações Shopping, in Criciúma. By 2020, Almeida Junior will begin the expansion of Balneário Shopping, expanding the area by an additional 12,000 square meters of GLA (Gross Leasable Area) and the expansion and revitalization of the facade of Neumarkt.

Founded in Blumenau on January 10, 1980, the company opened its first mall, Neumarkt, in 1993. The most recent one, opened in 2016, is Nações Shopping. “We chose to focus our investments in Santa Catarina, a state with the best socioeconomic indicators in Brazil,” says the CEO. The strategy of investing exclusively in Santa Catarina has made Almeida Junior the market leader in the southern region of Brazil, with malls in the most important regions of the state.

Consumer focus

Since the opening of its first mall, the company has always focused on customer experience, investing in projects with unique projects, customer service, and facilities.

Almeida Junior stands out in the market for employing innovative technologies, such as its application, which shows promotions and allows the user to make reservations for products instantly. The company also innovated by creating its own innovation and experimentation lab, AJ Labs.

For 2020, Almeida Junior is very optimistic about the good economic performance and already starts the year with a new and strong growth cycle. “We live in a New Brazil that brings a real disruption to economic aspects – inflation, interest rates, and reforms – fundamental structural aspects for the country’s growth”, concludes businessman Jaimes Almeida Junior.

Museum is launched at Balneário Shopping with 50 attractions of optical illusions

Posted on 9 de January de 202027 de March de 2024 by Almeida Junior

For the first time in the South region of Brazil, the Museum of Illusions – the only one of its kind in Latin America – comes to play with brain and reason. The itinerant exhibition shows how the eyes can deceive your mind, because what you think you see is often not true. Aiming to provoke these different sensations and attract an audience of 30 thousand people, Almeida Junior brought this novelty to Balneário Shopping.

The exhibition has over 50 attractions with fun experiences and optical illusions that intrigue the public. Inspired in the main museums of science and optical illusion of the world, the attraction brings knowledge about visual illusions, subliminal messages and the relationship between time, space and consciousness.

The museum also has exclusive experiences and ‘instagrammable’ spaces, incredible environments to photograph and film and situations that seem impossible. The curator of the Museum of Illusions is physicist and professor Julio Abdalla, curator of the largest travelling scientific exhibition in Brazil: ExperCiência and also director of a network of schools. The project has consultancy and development by Paulo Zimmermann, former Media Executive, currently consultant and advisor in market development and entertainment projects.

Virtual reality: games will entertain families in Continente and Balneário Shopping

Posted on 9 de January de 202027 de March de 2024 by Almeida Junior

In order to entertain families and children during this school vacation season, the Continente (in Greater Florianópolis) and Balneário Shopping (in Balneário Camboriú) brought a virtual reality challenge.

The “VR Space – virtual reality for you” will attract an audience crazy for game and innovation over the next three months. The public will be able to experience the VR Top (multi-sensory simulator in virtual reality for up to six simultaneous participants), in addition to two other attractions recently launched and unprecedented in Brazil: the VR Strike – a cooperative challenge where up to 4 players cooperate for their survival, and the VR Mix – with several options for individual immersions without the inconvenience and limitation of cables.

Developed by VR do Brasil, created just over a year ago, it aims to bring first world innovation to Latin America and now expands its operations in Santa Catarina. In one year of operation, the company already has six confirmed units in the states of Paraná, Santa Catarina and Belo Horizonte.