On the first Monday of the year, the 6th, Almeida Junior shopping mall customers met the six lucky fellows who will start 2020 in style and a Mitsubishi Eclipse Cross HPE-S V40 zero kilometer vehicle in the garage. Punctually at 1pm, the marketing teams of each venture held the ‘Happiness Multiplies’ campaign draw.
Vilma Reiter Ferreira was the winner of Neumarkt Shopping and Marcionei Avi won the Norte Shopping award. Both are residents of Blumenau. The resident of Lages, Hedy Rejane Ramos Guzatti, was the winner of the Balneário Shopping car. Josnei Zella, from Joinville, was the winner of the Garten Shopping.
At Continente Shopping, who has received the good news to start the year was the resident of Palhoça, Carla Adriana Martins Gomes. And to finish the list of the lucky ones, is the winner of Criciúma: Stela Avila Burigo, who had her coupon drawn at Nações Shopping.
Almeida Junior, which holds a 71% market share of Santa Catarina’s shopping mall market, celebrates (01.10) 40 years of foundation today and announces a new investment cycle.
The company, founded by businessman Jaimes Almeida Junior, has six ventures in the state: Neumarkt and Norte Shopping, in Blumenau; Balneário Shopping, in Balneário Camboriú; Garten Shopping in Joinville; Continente Shopping, in Greater Florianópolis and Nações Shopping, in Criciúma. By 2020, Almeida Junior will begin the expansion of Balneário Shopping, expanding the area by an additional 12,000 square meters of GLA (Gross Leasable Area) and the expansion and revitalization of the facade of Neumarkt.
Founded in Blumenau on January 10, 1980, the company opened its first mall, Neumarkt, in 1993. The most recent one, opened in 2016, is Nações Shopping. “We chose to focus our investments in Santa Catarina, a state with the best socioeconomic indicators in Brazil,” says the CEO. The strategy of investing exclusively in Santa Catarina has made Almeida Junior the market leader in the southern region of Brazil, with malls in the most important regions of the state.
Consumer focus
Since the opening of its first mall, the company has always focused on customer experience, investing in projects with unique projects, customer service, and facilities.
Almeida Junior stands out in the market for employing innovative technologies, such as its application, which shows promotions and allows the user to make reservations for products instantly. The company also innovated by creating its own innovation and experimentation lab, AJ Labs.
For 2020, Almeida Junior is very optimistic about the good economic performance and already starts the year with a new and strong growth cycle. “We live in a New Brazil that brings a real disruption to economic aspects – inflation, interest rates, and reforms – fundamental structural aspects for the country’s growth”, concludes businessman Jaimes Almeida Junior.
An inherent concern of Almeida Junior is to provide a more sustainable experience for the next generations. In addition to several actions that are already being carried out – such as the installation of electric car chargers, the replacement of LED mercury lamps, the capture of rainwater and the disposal of wastebaskets in the toilets – the correct disposal of waste is one of the most important.
The six businesses in the chain have trash bins scattered throughout the mall and especially in the food court to receive their waste – whether organic, paper, metal, plastic, glass or cooking oil used in restaurants. About 44.8 tons of cardboard and paper, nearly three tons of plastics, another 715 kilos of metal items and about 6,081 kilos of vegetable oil are collected and separated per month. Organic waste is removed by a specialized composting company.
How it’s done
The shopkeepers themselves already contribute by pre-separating the materials.
Then, in the food court, where there are the plates and cutlery collection islands, the waste is also separated.
These materials are taken to a recycling center where they are sorted and pressed for transport.
Vegetable oil is packaged in plastic bottles and removed by a recycling company.
All of these materials have a destination certificate to be well received at processing companies.
In addition to common waste, construction waste is also collected in specific shipping containers and sent to certified landfills.
