Play Station na Estrada: another virtual experience arrives at Norte Shopping

Santa Catarina stands out when it comes to technology. With the change in the retail area in recent years, Almeida Junior shopping malls bringing attractions that promote the experience to the customers. And if you can combine technology and fun, it’s even better. So, this weekend, the shopping mall Norte Shopping, in Blumenau, brings the Play Station na Estrada, a virtual reality experience.

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Video game fans will have between January 31st and February 2nd to experience the PS Truck – a truck that has been traveling through the main cities of the country, and has six gaming stations, one exclusively for virtual reality games.

In this edition, the games Spider Goty, FIFA 20, God of War, Crash, Astrobot and Just Dance will be available, the great novelty for consumers to interact. The truck also has a PNE ramp for wheelchair accessibility, as the goal is to bring fun and entertainment to everyone with no distinction.

 

Worldwide success, Super Bowl will be broadcasted at Continente & Balneário

Always searching for news and entertainment for customers, Continente Shopping and Balneário Shopping will broadcast the Super Bowl final on Sunday, February 2nd. NFL fans will be able to watch the game between Kansas City Chiefs vs. San Francisco 49ers, which will be held in Miami, Florida, in the comfort of Cinépolis and GNC Cinemas.

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With a broadcast specially produced for movie theaters, the public will be able to follow the show on a giant screen with high definition, voiceover and exclusive comments for this platform. The sports final became a major event and reached one of the most expensive commercial breaks in the world, where 30 seconds of ads cost an average of US$ 5 million.

 

Being part of the event at the halftime show also means a lot. This year, the American national anthem singer will be Demi Lovato. For the renowned “halftime show” — which always brings together great bands and international pop stars — singers Shakira and Jennifer Lopez are already confirmed.

 

Almeida Junior promotes an original holographic action in Southern Brazil

 

For the first time, Almeida Junior brings to Santa Catarina a retail-oriented 3D hologram technology. Regarded as an innovative product with a futuristic technology, the holographic displays are considered a new technological moment in brand projection. The action will be open to visitation until February 2nd in Continente Shopping, in the metropolitan area of Florianópolis, and will allow to the clients the experience of visualizing a flying, projected holographic dragon.

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The unprecedented initiative of bringing this technology to the Southern Region of the country endorses one of the main values of Almeida Junior: the constancy in innovation. Exhibited in Continente Shopping, the equipment was fitted up by Holoo, a Brazilian representative of 3D holographic displays with technology from the American company Hologruf, and is specialized in assisting segments that vary from the corporative retail to the event branch. A world-wide success, holography has already made possible to pay homage to the legacy of artists such as Amy Winehouse, Michael Jackson and Cazuza, who were brought to the stage in a technological fashion.

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The hologram is expected to bring life and impact to visual communication, serving as a showcase and as an entertainment to the public, since this technology is based on high-resolution images and LED lines, which rotate faster than the human eyes can perceive.

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Almeida Junior
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