Always searching for news and entertainment for customers, Continente Shopping and Balneário Shopping will broadcast the Super Bowl final on Sunday, February 2nd. NFL fans will be able to watch the game between Kansas City Chiefs vs. San Francisco 49ers, which will be held in Miami, Florida, in the comfort of Cinépolis and GNC Cinemas.
With a broadcast specially produced for movie theaters, the public will be able to follow the show on a giant screen with high definition, voiceover and exclusive comments for this platform. The sports final became a major event and reached one of the most expensive commercial breaks in the world, where 30 seconds of ads cost an average of US$ 5 million.
Being part of the event at the halftime show also means a lot. This year, the American national anthem singer will be Demi Lovato. For the renowned “halftime show” — which always brings together great bands and international pop stars — singers Shakira and Jennifer Lopez are already confirmed.