Category: News

With exclusive brands, the main fashion event in the South of the country will take place in October

From October 15 to 18, the largest open fashion arena in Brazil will be set up in the outdoor area of Balneário Shopping for a new edition of the Balneário Fashion Show, an event featuring runway shows from national brands organized by One Spot Promo. The schedule will include presentations from 12 brands at the open arena, specially constructed for the event, with a structure designed to accommodate up to 1,000 people per day in an environment aimed at enhancing the fashion experience.

According to Alexandre Padilha, artistic director of One Spot Promo, this edition is designed to be historic: “An immersive structure that begins as a manifesto to broaden the perception of luxury and create experiences that consolidate brands as part of a trend ecosystem,” he explains.

The extended program also includes Balneário Trends on October 14. One of Balneário Shopping’s main events, known for bringing renowned personalities such as Glória Maria, Flávia Alessandra, Gabriela Prioli, and Monica Salgado. Balneário Trends will kickstart discussions on behavior and style that inspire the contemporary fashion market, solidifying the event as a hub for trends and connections.

Ending the week with delicacy and style, October 18 will be dedicated to the Balneário Fashion Show Kids, showcasing 3 children’s brands that also focus on original design and concept.

“The Balneário Fashion Show is a complete experience of fashion, lifestyle, and inspiration. It is an event that reflects our commitment to innovation and sophistication, reinforcing Balneário Shopping’s role as a destination for premium and exclusive brands in the state. We want to offer the public a program that goes beyond consumption and connects, inspires, and transforms,” says Adilson da Cunha, marketing coordinator at Balneário Shopping.

The opportunity to secure a unit at Continente Shopping Residences is almost here! Sales will open this Friday, the 5th, marking a unique moment for clients.

AJ Realty, the real estate developer of the Almeida Junior Group, recently introduced Continente Shopping Residences, an innovative project that combines housing and leisure in a way never seen before in Santa Catarina. Located in Greater Florianópolis, the development will feature a single-body design, directly connected to Continente Shopping, the largest shopping center in the state.

Since July 5th, the showroom for Continente Shopping Residences has been open for visits, with decorated apartments set up in a space within Continente Shopping, near the central square. It’s a great opportunity for clients to experience the project up close!

With construction expected to begin in the first half of 2026, CS Residences is a project focused on the future of cities, offering comfort, efficiency, and sustainability. The architectural design is by Manoel Dória, with interior design by Roberta Zimmermann, who are incorporating modern and sophisticated solutions.

CS Residences offers a unique living ecosystem, with a perfect integration between residential spaces and the shopping center, creating a convenience and sophistication experience never before seen in Greater Florianópolis.

Visit csresidences.com.br or follow @csresidences on Instagram for more information.