Category: News

After the success of the first edition of the Continente Night Run, held at Continente Shopping, Almeida Junior announces the expansion of the project to other shopping centers in the network. The indoor race, which brought together 500 athletes and attracted around 2,000 people in one night, is part of the company’s strategy to transform its properties into spaces that go beyond shopping.

Held entirely indoors, the Continente Night Run offered an unprecedented experience to the public, combining sports, health, entertainment, and brand activations in an unexpected environment. The evening program included stretching classes, a DJ, musical performances, interactive characters, and sensory actions along the route, transforming the shopping center into a true sports venue, connecting with different audience profiles.

For Almeida Junior, the positive outcome of the event confirms the potential of initiatives that promote well-being and encourage creative use of shopping spaces. The new goal is to bring the Night Run to other shopping centers in the company, adapting the project to each property’s characteristics and strengthening relationships with local communities.

The magic of Christmas has already arrived at the shopping centers of the Almeida Junior Group, the largest shopping center network in Santa Catarina, with decorations that enchant visitors and the Solidarity Tree campaign, which showcases the true spirit of solidarity during this time of year. In 2025, the campaign will benefit children supported by social institutions in different regions of the state.

The campaign invites the public to participate in a meaningful gesture: choosing a card from the Solidarity Tree, purchasing the gift, and delivering it along with the card to the Concierge of each shopping center. Each card contains the name and age of the child benefiting, allowing for a closer connection between the donor and the recipient.

At the six shopping centers of the group, the trees are already set up, and donations can be made until mid-December. In Balneário Camboriú, Balneário Shopping collects toys for children supported by institutions such as Lar da Criança Feliz, Lar Dom Bosco, AFADEFI, and LAS Padre Jacob. In Greater Florianópolis, Continente Shopping receives gifts for the Creche Vinde a Mim as Criancinhas (CVM), a philanthropic institution that has been working in early childhood education for nearly 50 years.

In Joinville, Garten Shopping directs the campaign to the institutions Lar Emanuel and Lar Adbom Batista. In Criciúma, Nações Shopping collects toys for children supported by the Nossa Casa and Abadeus entities. In Blumenau, Neumarkt Shopping promotes the campaign in support of Casa de Acolhida São Felipe Néri. At Norte Shopping, also in Blumenau, the Associação de Amigos, Pais e Portadores de Mielomeningocele (AAPPM) will be the beneficiary.

“The Solidarity Tree is one of the most meaningful actions on our calendar because it fosters a sense of community and empathy among visitors. The donated gifts represent affection and hope for children who are hoping for a more special Christmas,” highlights Rogério Alves, Marketing and Relationship Director of the Almeida Junior Group.

Christmas at Almeida Junior Shopping Centers

In addition to the special campaign, Almeida Junior shopping centers are ready to welcome the public in an environment full of joy and emotion. The Christmas program includes the 2025 Christmas Campaign, which will raffle six Jeep Commander Longitude vehicles, one at each shopping center of the group. The promotion is valid from November 6, 2025, to January 11, 2026, with the drawing by Loteria Federal on January 14. For every R$ 300 spent, the customer receives a lucky number to participate.

Visitors can also enjoy the traditional Christmas decorations, which transform each space into a fairytale setting. Themed attractions, children’s workshops, musicals, immersive experiences, and of course, the presence of Santa Claus complete the enchanting and joyful atmosphere, making Christmas unforgettable for the whole family.