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New technologies for retail are presented at LIDE TALKS, held in Continente Shopping

The event relied on the participation of startups from Acate’s Vertical Varejo, sponsored by Almeida Junior group


Digital menus, virtual stores and marketplaces, big data, customer experience and strategic design. The technology future oriented to retail promotion was the theme of the entrepreneurs meeting at LIDE TALKS this Friday, 04/01, at Continente Shopping, a unit of the Almeida Junior group in Greater Florianópolis. The moment also had national speakers, who talked about topics related to the digital world innovation.

The event was promoted by LIDE – Group of Business Leaders and relied on a startups presentation from Acate’s Vertical Varejo (Santa Catarina Technology Association), sponsored by the Almeida Junior group. Constituted in 2019, the idea is to bring retailers closer, startups and large technology companies to accelerate the sector digitization, uniting retail with technology companies and creating market opportunities.

Six startups presented solutions in the meeting. Notato brought solutions for digital menus, DevPlans brought softwares for virtual stores and marketplaces, Stefanini Groups brought digital solutions to supervise all sales cycle, Bix presented initiatives involving big data and data analysis, Alana, marketing and customer experience strategies and Multiplana demonstrated services in strategic business management and strategic design.

Innovation with purpose


Exemples of innovation success that are already a success around the world opened this Friday’s meeting. Leandro Mattos, CEO at Cognisigns, world top five healthtech, headquartered in Abu Dhabi, talked about innovation for the new Economy and Victor Gonçalves, CDO at Verity discussed strategies to accelerate companies in the digital world.

Cognisigns was founded in Santa Catarina, works in the mental health segment and has developed technology to accelerate and democratize access to autism diagnosis. Leandro Mattos defined an innovation hub as “a group with lots of people who believe they can change the world”. And he advocated for the importance of a massive transformative purpose to mobilize people beyond corporate gates. “Only the purpose won’t be enough, but many times, that’s the difference between a startup that will succeed from the one that won’t. The purpose can also grow exponentially.”

Victor Gonçalves from Verify, talked about the challenge to create a value focused on the customer, investigating what do they need and what do they want. “In the digital world, the main mission of a company is to create a customer. To find, educate and enchant,” he said. The digital market specialist highlighted the speed on business transformations and advocated that it is good to be a large company, but small and medium-sized companies are able to change ways faster. “It’s expensive to change, but denying costs everything”, he concluded.