LIDE highlights the power and strength of women

The event was held at the Garten Shopping Mall and brought together business leaders

All women are able to occupy the spaces they want. This was the lesson left this morning during LIDE Mulher. Garten Shopping was the stage for the event, which was attended by around 150 leaders from Joinville and the region. LIDE Santa Catarina is the largest group of business leaders in the country and can be considered the largest ecosystem of networking, impact, reputation and business.

At the opening of the event, the president of LIDE Santa Catarina, Delton Batista explained that the idea of LIDE Mulher is to collaborate with society. “We want to create conditions for organizations to provide equal opportunities, thus having the ability to praise the position of women”, he declared. The president of LIDE Mulher, Carolina Linhares, added that the event is an opportunity to generate content, networking and business and that “it is time for women to stop believing that they are not capable of leading”.  

With the theme Elas por Elas [She for her, in free translation], the speakers moved the audience by reporting their paths. Civil Police delegate Tania Harada talked about the beginning of her career and the challenges she had to face in the police world where most of them are men. She reported that only with a lot of stubbornness and courage she managed to conquer and occupy the most important position in the Civil Police of Joinville. “The space is available and we need to take our place,” said the former regional delegate from the largest city in the state.

The courage, resilience and determination since childhood made journalist Rejane Gambin accept the challenge of occupying the position of deputy mayor of Joinville. Very moved, she recalled her trajectory and said that her family’s support has been essential for her to be able to make a difference in politics every day. “Despite all the heavy load we women face every day, we need to follow our purpose. We know that every choice represents a renunciation. But it is very good to be able to serve our city with all the care and affection”, declared Rejane Gambin.

The CEO of Café Cultura, Luciana Melo, spoke about the entrepreneurship and the support she received from the Almeida Junior Group at the beginning of her trajectory. She also told how she faced the challenges of the market, the pandemic and became the largest chain of coffee shops in the South of Brazil, being recognized as one of the best franchises in the country in 2021 by the magazine Pequenas Empresas Grandes Negócios. “Our pillars are origin, quality, passion and reputation. We want to sell experience, because coffee is a place for meetings”, recalled the businesswoman.

In 2022, LIDE reaches Year 10 and that is why it will connect leaders and promote entrepreneurship in Santa Catarina with the events that will be held at Almeida Junior malls, which are in the main cities of the state. “This event shows us the importance of the union of men and women in leadership, exchanging and understanding the pains and joys of each one. She for her. All for all. It was inspiring!”, concludes Monique Campos, Marketing and Relationship Director at Almeida Junior.