LIDE SC event brings together leaders at Continente Shopping

The founder and CEO of Almeida Junior, Jaimes Almeida Junior, and the president of the board of directors of the NC Group, Carlos Sanchez, were the guests on the “Leadership of the Future” panel promoted by LIDE SC (Entrepreneurial Leaders Group of Santa Catarina) on Tuesday (14), at Continente Shopping.
On the occasion, the CEO of Almeida Junior presented the figures of the company’s balance sheet and reinforced its confidence in a positive economy in 2022. Among the data presented is the investment of 2 billion in the economy of Santa Catarina, between 2009 and 2019, which provided more than 13 thousand jobs. During this period, Almeida Junior grew 9.1 times, while the national GDP growth was 2.2 times. This year, the company closes with a total sales volume close to R$2.6 billion and forecasts a closing of R$3 billion in 2022.
The executive also announced new plans for 2022, among them the third expansion of the main Santa Catarina shopping mall, Balneário Shopping, and AJ Realty’s projects, The Spot One, and The Spot Two, highlighted the company’s marketplace, AJPlace, which in this second semester presented exponential results, in addition to the new digital verticals of the Company, such as AJFans, AJPay, and AJLog.
To motivate the leaders present, Jaimes Almeida Junior highlighted that for a company to be successful and have good results, it is essential to have a well-established purpose. “For the bottom line of the result to be consistent, the first line needs to be the purpose. There is no such thing as a business without a purpose”, advises the executive. In addition to purpose, he also highlighted three other pillars of future leadership: ecosystem vision, digital transformation, and ESG.
The Grupo NC administration president presented the humanitarian initiatives that the group supports, both local, and global, in partnership with various institutions, such as the WHO (World Health Organization), for example. He also pointed out that leaders need to believe in their business and that it is in times of crisis that the leader stands out.

LIDE 10 years campaign
The “Leaders are true influencers” campaign was launched at the event. The campaign aims to enhance the role of business leaders in the recovery and construction of a new economy.

Almeida Junior Wins Top One of the ADVB/SC 2021 Top Marketing Awards


AJPLace, the first business marketplace of a shopping center network, was highlighted as promoting convergence between the online and offline worlds.

The AJPLace, the first business marketplace of a shopping center network, was the highlight of the ADVB/SC (Marketing and Sales Heads Association) award ceremony, achieving the Top One prize, the evening’s main event, of Top Marketing 2021. The winners were known on Wednesday, 1, but the evening’s big prize, considered the highlight, was only revealed at the award ceremony that took place yesterday (9) at Centrosul, in Florianópolis. The case named “Marketplace at Almeida Junior Shopping Centers: the Technology Used to Overcome the Pandemic and Take a Step Further, Promoting Convergence Between an Online and Offline World” was the first place in the retail category.
Almeida Junior, the largest shopping center group in Southern Brazil, is responsible for developing the first business platform to service an entire shopping center network. Available for download for iOS and Android devices, in web and app versions, it gathers major stores from six Almeida Junior shopping centers, in addition to international and national brands that are not available in Santa Catarina. Currently, the product catalog backs 220,000 items from different retail segments: fashion, beauty, healthcare, technology and decor.
For the Almeida Junior Digital Marketing Director, Rafael Fiedler, being awarded this prize is the acknowledgment that the group is in the right path to make retail more digital: “It’s in Almeida Junior’s veins to innovate and make the difference, and AJPlace is a proof of that. Receiving this award is a great honor and the confirmation that our efforts are creating results. For 2022, we want to improve even more our clients’ experience in the platform and bring more product options”, the executive says.
The Top Marketing and Sales is the biggest market award in the State of Santa Catarina and awards companies that stood out in the sales, marketing and management areas by using market creativity to reach the top and add value to the company’s brand.

Leadership for the future will be the theme of a business panel

The event will address Corporate Responsibility and Social Impact and will launch a campaign for the appreciation of the role of leaders in building a better society

The entrepreneurs Jaimes Almeida Junior, founder and CEO of Grupo Almeida Junior, and Carlos Sanchez, chairman of the board of directors of Grupo NC, are guests on the “Leadership of the Future” panel, promoted by LIDE SC (Group of Business Leaders of Santa Catarina), next Tuesday (14), at the Cinépolis of Continente Shopping.
At the meeting, leaders will share their trajectories and successful experience ahead of organizations that have faced and overcome challenges over time, in addition to their beliefs and vision of the future.
The special event for LIDE SC Associates and guests will mark the beginning of the business group’s 10th year celebrations and the launch of the “Leaders are true influencers” campaign. The campaign aims to enhance the role of business leaders in the recovery and construction of a new economy.

Service:
What: LIDE Talks – Leadership for building the future.
Where: At the Cinépolis of Continente Shopping
When: On 12/14, 9 am.
Limited seats. To make a reservation, contact Priscilla Machado, 48 9 8855-0000

Face-to-face event where all COVID prevention protocols are followed. A vaccination card must be presented and a 72-hour negative test must be submitted.

Almeida Junior
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