News Archives - Page 17 of 54

Almeida Junior receives gold at the 2024 Abrasce Award

Posted on 27 de June de 202414 de January de 2026 by Editor Almeida Junior

Almeida Junior won gold in the ‘Christmas Actions’ category at the 2024 Abrasce Award. The awards ceremony took place on Wednesday evening, the 26th, in São Paulo. Held by the Brazilian Association of Shopping Centers (Abrasce), the award aims to recognize innovative projects developed by Brazilian malls in the areas of social, environmental, and economic transformation.

The gold-winning project was the case ‘The Nutcracker comes to life at Garten Shopping’s Christmas with Bolshoi Theatre School of Brazil,’ in the ‘Actions and Christmas’ category. The date was celebrated in an unprecedented way at Garten Shopping in partnership with the Bolshoi Theatre School in Brazil to present “The Nutcracker.” The choice of this traditional and thematically Christmas ballet strengthened Joinville’s cultural identity as the “City of Dance,” and the collaboration with the only extension of the famous theater outside Russia highlighted the property’s commitment to artistic excellence and cultural education. The Bolshoi Theatre School of Brazil’s presentation was pioneering in a mall and served to attract a diverse and engaged audience.

“Winning the 2024 Abrasce award in the ‘Christmas Actions’ category is an immense honor and recognition of our effort to innovate and bring the best to our visitors. We are very happy to offer Joinville a show of the magnitude of The Nutcracker, presented by the Bolshoi Theatre School in Brazil, which, in addition to being a source of pride for all Joinville residents, is one of the world’s most acclaimed dance companies. The pioneering presentation inside Garten Shopping was important to promote access to culture and reinforce our commitment to providing unique, high-quality experiences for the community,” explains Edigar Zimmermann, Superintendent of Garten Shopping.

“We are very proud of this result, which we share with the entire Almeida Junior team,” celebrated Rafael Fiedler, Marketing and Relationship Director at Almeida Junior. “Constant innovation is something inherent to the company, so this recognition we’ve received is a fundamental motivation to continue doing things differently in our malls with each passing year,” he concludes.

Entrepreneurs Panel

Jaimes Almeida Junior, CEO of the company, will participate this Friday, the 28th, in the Entrepreneurs Panel, held by Abrasce, alongside Marcelo Carvalho, partner and vice president of RedeTV! and Renato Rique, president of the Board of Directors at Allos. The CEO of Santa Catarina’s largest mall network will highlight the most effective strategies to attract, retain, and engage consumers and emphasize the role of platform integration in the evolution of consumption. Jaimes will also address predictions on features and services to win and maintain customer attention and attractive activities for consumers.

Altenburg Opens at Balneário Shopping and Innovates with Customer Experience-Focused Store

Posted on 26 de June de 202414 de January de 2026 by Editor Almeida Junior

A place designed to promote a unique experience, combining innovation, technology, and sustainability.

This is the proposal of Altenburg Experience, the new store from the century-old company based in Santa Catarina, which opened on Tuesday, the 18th, at Balneário Shopping in Balneário Camboriú.

With 16 single-brand stores across Brazil and its first franchise opened in May, the new project is considered a reference in the company’s retail journey, featuring cutting-edge technology and seven customer experience points. “The idea is to go beyond displaying and selling products in our stores. We want to create an emotional connection with people, bringing them closer to the manufacturing processes, our mission, and our purpose,” emphasizes Fabrício Juvêncio, retail manager at Altenburg.

Visitors to the store can be impacted—and surprised—in various ways. With a modern and minimalist design, the space features special lighting resources activated by customer interaction with a self-service kiosk, signaling where certain items are located in the point of sale (POS). This initiative is part of the “Lab” area, where customers can customize the ideal pillow according to their preferences and needs and take it home immediately.

“This is a project with Altenburg’s DNA, built on the premise of good sleep. In addition to our more than 50 types of pillows, customers can create their own pillow, meeting their specific needs and preferences,” explains Fabrício Juvêncio.

Sustainability: Altenburg’s Commitment to the Future

At Altenburg Experience, the company demonstrates how socio-environmental responsibility is embedded in the core of the business. The theme is present in initiatives ranging from clear communication about the reuse of fibers to the existence of a collection point for used comforters and pillows.

Otávio Correa de Arruda, Altenburg’s brand manager, involved in the conceptualization and execution of the model store, comments: “For us, innovation and sustainability go hand in hand. Whether in creating new products, opening stores, or carrying out marketing initiatives, we optimize resources and enhance results.” The space for collecting items was fully customized, focusing on reverse logistics and optimizing the production chain. “The products will be transformed, reintegrated into the market, and all the income will be redirected to socio-environmental projects,” points out Altenburg’s brand manager.

Recent data from the Brazilian Textile Industry Association (ABIT) reveal that only 1% of discarded textiles in the country are recycled, highlighting the urgency of initiatives like the company’s. Tiago Altenburg, president, emphasizes the significance of this opening. “Altenburg Experience is a store that will serve as a model for us and our franchisees. It represents the perfect integration of customer experience, sustainability, and innovation, as the well-being we advocate extends beyond our products,” he emphasizes.

Architecture and Technology Connected

Altenburg Experience is a project that translates the essence of the brand. With sensory spaces, it guides customers on an individualized shopping journey. Lighting, ambiance, welcoming tones, a lab, and a virtual assistant that uses artificial intelligence to present product benefits and help consumers find their best choice.

“These attributes reinforce the idea of good sleep and emphasize quality through our products. We want to expand the journey with the brand, increasing touchpoints, and for that, in addition to the technology invested in our products, we also bring a complex study of human behavior and the growing emphasis on well-being architecture. The project was developed to promote coziness and stimulate a sense of tranquility in the environment, making the daily routine lighter. We know that humans are adaptable, so the environment influences their behavior. Our senses are like sensors that activate depending on the distribution of an environment—colors, smells, and noises are the main triggers that evoke first sensations, whether positive or negative,” adds Fabrício Juvêncio, retail manager at Altenburg.

The value of well-being is increasingly becoming a commodity today. According to the World Happiness Report, sponsored by the United Nations (UN) and conducted by Gallup World Poll, among the various factors that can influence happiness, a key point in the countries at the top of the rankings is the value placed on well-being. Last year, Brazil climbed five spots in the report, reaching 44th place among 143 participants. Among South American countries, Brazil only ranks behind Uruguay (26) and Chile (38).

Check out the winners of Almeida Junior malls’ Valentine’s Day promotion

Posted on 17 de June de 202414 de January de 2026 by Editor Almeida Junior

The time has come to meet the winners of the Valentine’s Day promotion organized by Almeida Junior malls. Aimed at providing an unforgettable experience for couples with accommodation packages in the stunning Santa Catarina Mountains, the promotion took place at all six malls in the group: Balneário Shopping, Continente Shopping, Garten Shopping, Nações Shopping, Norte Shopping, and Neumarkt Shopping, and was valid until June 13th.

To celebrate its customers and commemorate Valentine’s Day, Almeida Junior awarded a total of 60 lucky winners with accommodation packages, with 10 winners per mall. Each package included two nights with a companion at an inn equipped with a hot tub and a stunning view of the Santa Catarina Mountains. Additionally, the packages offered included meals and tours of parks and wineries in the region, ensuring a romantic and immersive experience in nature.

The drawings were conducted in accordance with the Federal Lottery results on June 15th, and now it’s time to meet the happy winners.

BALNEÁRIO SHOPPING WINNERS

Roberto Carloseli – Series: 0 – Lucky Number: 59926

Catia Cassaniga – Series: 1 – Lucky Number: 60037

Daiani Cassaniga Maçaneiro – Series: 2 – Lucky Number: 59942

Edilene Gloria Meneses Sandri – Series: 3 – Lucky Number: 59892

Giovana Martins Da Silva – Series: 4 – Lucky Number: 59947

Karine Rocha – Series: 5 – Lucky Number: 60149

Juliano Alves De Jesus – Series: 6 – Lucky Number: 59991

Petrus Jose De Barros Martins – Series: 7 – Lucky Number: 60138

Robson Coldebella – Series: 8 – Lucky Number: 59996

Marcelo Dos Santos Correa – Series: 9 – Lucky Number: 59898

CONTINENTE SHOPPING WINNERS

Samara Goulart Da Rosa – Series: 0 – Lucky Number: 59962

Jessica Schwandner – Series: 1 – Lucky Number: 60051

Danieli Da Rosa Soares – Series: 2 – Lucky Number: 59942

Fabiana Teresinha Lohm Garcia – Series: 3 – Lucky Number: 59867

Artur Antonio Vasquez – Series: 4 – Lucky Number: 59956

Adriano Cabral – Series: 5 – Lucky Number: 59883

Nilo Cesar Naves – Series: 6 – Lucky Number: 59967

Franciele Cruz Das Neves Bispo – Series: 7 – Lucky Number: 59900

Maria Do Carmo Coan Farias – Series: 8 – Lucky Number: 59971

Ida Maria Ternus – Series: 9 – Lucky Number: 59930

GARTEN SHOPPING WINNERS

Alexandre Nunes Dourado – Series: 0 – Lucky Number: 60034

Ronaldo Azevedo – Series: 1 – Lucky Number: 60102

Marcio Fontes – Series: 2 – Lucky Number: 59914

Lisandre Schramm Steuernagel – Series: 3 – Lucky Number: 60204

José Adryan Ferreira – Series: 4 – Lucky Number: 59953

Rafaela Mauli Pereira – Series: 5 – Lucky Number: 60080

Renato Roweder – Series: 6 – Lucky Number: 59958

Jaqueline Barp – Series: 7 – Lucky Number: 60078

Ana Carolina Reis Lozovey – Series: 8 – Lucky Number: 60081

Christine Campos – Series: 9 – Lucky Number: 59862

NAÇÕES SHOPPING WINNERS

Emanuela Casagrande Piazza – Series: 0 – Lucky Number: 60066

Maria Estela Buss – Series: 1 – Lucky Number: 60187

Lazaro Mandelli Neto – Series: 2 – Lucky Number: 59953

Beatriz Cardoso Jeremias – Series: 3 – Lucky Number: 60660

Juliano Reinicke – Series: 4 – Lucky Number: 59931

José Antônio Bez – Series: 5 – Lucky Number: 60016

Francis Suzi Hernandez – Series: 6 – Lucky Number: 60079

Angela Lobo Barros – Series: 7 – Lucky Number: 60582

Karoline Mendes – Series: 8 – Lucky Number: 59958

Maira Cechinel Alves – Series: 9 – Lucky Number: 60123

NEUMARKT SHOPPING WINNERS

Janine Pamplona – Series: 0 – Lucky Number: 59960

Belquior Casagrande De Souza – Series: 1 – Lucky Number: 59880

Lilian Karina Gruber – Series: 2 – Lucky Number: 60201

Priscila Tuschinski – Series: 3 – Lucky Number: 60537

Jennifer Machado – Series: 4 – Lucky Number: 60021

Isonete Aparecida Andrade – Series: 5 – Lucky Number: 59898

Daniela Bettega Linares – Series: 6 – Lucky Number: 60181

Berenice Cristina Buerger – Series: 7 – Lucky Number: 60051

Camila Zwang – Series: 8 – Lucky Number: 59950

Eduardo Marinho – Series: 9 – Lucky Number: 60210

NORTE SHOPPING WINNERS

Cleidi Aparecida Da Cruz – Series: 0 – Lucky Number: 59872

Leandro Politelo – Series: 1 – Lucky Number: 59951

Matheus Alfarth Deschamps – Series: 2 – Lucky Number: 60500

Keyver Sandoval – Series: 3 – Lucky Number: 60099

Juliana Batista Do Amarante – Series: 4 – Lucky Number: 60046

Lucas Macler – Series: 5 – Lucky Number: 60195

Patrícia Oliveira – Series: 6 – Lucky Number: 60493

Leticia Backes – Series: 7 – Lucky Number: 61783

Arli Dos Santos Ferraz – Series: 8 – Lucky Number: 60158

Priscila Kleinhempel – Series: 9 – Lucky Number: 60045

Congratulations to everyone! Almeida Junior thanks everyone for their participation and hopes that this experience in the Santa Catarina Mountains will be memorable and full of special moments.

Category: News

Almeida Junior receives gold at the 2024 Abrasce Award

Altenburg Opens at Balneário Shopping and Innovates with Customer Experience-Focused Store

Check out the winners of Almeida Junior malls’ Valentine’s Day promotion

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