Almeida Junior Shopping Malls host circuits of the “Blue Building Detectives” series

 

The newest Almeida Junior’s enterprise, Nações Shopping (located in Criciúma), has, since its inauguration, surprised the general public by its imponence, its mix of shops and restaurants and, certainly, by the events that it offers to the Southern region of Santa Catarina. In the next February 7, it will be the first shopping mall of the chain to host the attraction ‘Blue Building Detectives’ – a circuit inspired in the namesake series from the subscription channel Gloob – which will entertain the kids in this school holiday period.

Then, the event will go to the Neumarkt Shopping (in Blumenau), as of March 3; Garten Shopping (in Joinville), in April 30; and it closes in the Continente Shopping (in metropolitan Florianópolis), in May 28.

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Geared towards children from four to ten years old, the structure will enable children to feel like real detectives. Last year, Gloob reached the mark of one million participants in events, and B.B.D. is their main one. The game is a circuit of activities that offers an amusing experience to the children, in order for them to approach the characters’ playful universe.

The game is complete and, to this end, the event has five different areas based on the famous settings of the series. The space also includes photo stations, where kids can register the moment on a TV with the channel’s characters, and a special panel of the Blue Building Detectives. Children that are less than four years old can also have fun in the “Little Detectives” area, provided they are accompanied by a legal guardian.

Nações Shopping to Receive Seven New Stores

By the end of December, Nações Shopping – the newest venture of the Almeida Junior chain – receives seven major brands that increase the mix of operations. La Brasa, Pizza Hut, Avatim, Botoclinic, Tabacaria Estoril, Bagaggio, Lojas Centauro, and Hope open to the public bringing the best trends of each segment for 2020.

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The La Brasa franchise chain brings novelties in the gastronomy sector. The famous Pizza Hut will arrive in full force as it is considered the largest pizza chain in the world. In the beauty and cosmetics sector, Avatim has gained space by presenting the inspirations in Brazilian biodiversity. Still in this segment, Botoclinic – which is the first aesthetic company specializing in the application of botulinum toxin and hyaluronic acid fillers – will enrich and enhance the details of each person.

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For those who enjoy cigars, tobaccos, and pipes, Tabacaria Estoril is a space that is already standing out for the variety of items offered. Bagaggio arrives to complete the mix and provide an even wider range of travel products such as luggage, bags, briefcases, wallets, and accessories. Centauro, a reference brand in sporting goods, comes to expand the option with a complete line of products.

One of the first and best known lingerie brands in the country, Hope, will also make a difference at Nações. “Following the market news, where entrepreneurs seek new ways for their investments, Nações Shopping accelerates its commercialization of operations. For 2020, the anticipated news will be even cause even more impact,” states Julio Cesar Geesdorf, Marketing Manager.

Member lounges are the differential of Almeida Junior malls

Nações Shopping has just opened NS Mampituba Lounge, an exclusive space for members of the Mampituba Recreational Society, a traditional Criciúma club. The space follows the pattern and model of NK Tabajara Lounge, the result of the partnership between Neumarkt Shopping and Tabajara Tennis Club, from Blumenau.

 

The purpose of the partnership between shopping malls and clubs is to strengthen the relationship and provide a space of comfort and convenience for members. The lounges feature Wi-Fi, newspapers and magazines, cable TV, cellphone chargers, non-alcoholic beverages (water, juice, soda, coffee, and tea), information/concierge services, video games, pre-booking for meetings, chats or informal gatherings, and special actions in partnership with mall shopkeepers. All in an environment decorated with refinement and comfort.

 

Both Mampituba and Tabajara are traditional clubs that bring together people who enjoy social relationships and enjoy being with friends. So the idea is that the lounges are an extension of the clubs inside the malls, providing conviviality among the members in a pleasant and comfortable environment.