Continente Shopping Expands Culinary Experiences with Signature Restaurants

With the arrival of summer and the increase in visitor flow across Greater Florianópolis, Continente Shopping stands out as one of the region’s top culinary destinations. The mall is expanding its presence beyond the traditional food court by investing in signature restaurants, specialized operations, and new concepts that encourage visitors to stay longer and turn dining into memorable table moments and meals with a distinctive proposal.

Signature restaurants strengthen the mall’s culinary positioning

Among the highlights is Narbona, a Uruguayan restaurant that brings together—within a single space—a restaurant, a gourmet shop, and its own in-house production facility. The concept allows the public to closely follow the bread-making process, creating a sensory experience that directly supports longer visits during the summer season.

“This concept allows customers to experience Narbona in a complete way. In summer, when people look for lighter and more sensory experiences, we can offer not just a meal, but direct contact with where the products come from—and the chance to take that experience home,” explains Rodrigo Menossi, Narbona’s ambassador in Brazil.

The brand’s Uruguayan identity appears through traditional techniques and recipes, especially in the preparation of meats and pasta, while the appreciation of local ingredients from Santa Catarina helps adapt the menu to seasonality and local taste. The restaurant “keeps its Uruguayan soul, but also speaks to the territory where it operates, resulting in dishes that balance tradition and freshness.” In summer, options such as grilled meats, fresh salads, signature sandwiches, charcuterie boards, handmade pasta, and the in-house bakery take center stage—along with the gourmet shop, which extends the experience beyond the restaurant.

Another culinary highlight at the Boulevard is Forneria Carbone, an Italian restaurant from Grupo Alma that focuses on handmade pasta, classic dishes, and original creations from Trattoria Carbone. The goal is to transport guests to the atmosphere of Italian cuisine, with emphasis on ingredient quality and dish execution. “Our dishes follow a strict standard, from selecting ingredients to delivering them to the customer. We work with fair pricing and a quality level that defines the Forneria Carbone experience,” says Amaro Marques, partner at Grupo Alma.

Integrated into the Boulevard, Forneria Carbone aims to offer more than a quick meal. “The idea is to maintain a premium service standard, where we don’t sell just dishes, but experiences that contribute to the mall’s culinary positioning,” explains Amaro Marques. Among the most popular items are gnocchi with filet mignon medallion, beef parmigiana, and artisanal pizzas—including sweet versions served as dessert.

The Boulevard is also home to Arquipélago Sushi, a restaurant built around a signature concept focused on delivering a complete experience that goes beyond the meal itself. The operation was designed for an audience that prefers environments outside the food court and values comfort and attention to detail.

On hotter days, the restaurant offers light options such as starters, pokes, paired pieces, as well as nigiri and sashimi prepared with always-fresh fish—highlighting in natura cuts and combinations that bring together flavor and lightness, qualities sought after in summer. “Anyone who chooses Arquipélago leaves with the feeling that they didn’t just enjoy a great meal, but lived moments that make them want to come back,” adds Bruno Dias, the restaurant’s marketing lead.

Continente Shopping’s culinary mix continues to grow

In addition to Narbona, Forneria Carbone, and Arquipélago Sushi, Continente Shopping continues to expand its culinary lineup with the arrival of new operations. Recent openings include Havanna, Raroo Special Coffee, Tomato, and Bom Beef, which specializes in selected cuts and preparations. In the food court, Astrobox Pizzaria is also joining the mix, increasing options for different audience profiles.

The mall’s central plaza also brings together restaurants that expand dining possibilities throughout the day. Among them are Madero and Outback Steakhouse, which stand out as options for casual get-togethers and happy hour moments. With menus well known to the public and environments suited to meeting up with friends and colleagues after work, both operations complement the mall’s culinary experience—especially in the late afternoon and early evening.

Results of Almeida Junior’s Christmas Promotion: See Who Won a Jeep Commander

Almeida Junior announced on Friday (16th) the winners of the Christmas campaign, which awarded six customers with a Jeep Commander.

During the promotion period, customers earned one lucky number for every R$ 300 spent, with purchases of R$ 1,000 or more granting 10 bonus lucky numbers, increasing their chances of winning.

The campaign was valid from November 6, 2025, to January 11, 2026, with the drawing held by the Loteria Federal on January 14.

Here are the winners:

  • Cassia Cristina Brigante Treuk – Lucky Number: 74704 – Balneário Shopping (Balneário Camboriú)
  • Ronaldo Ribeiro – Lucky Number: 274706 – Norte Shopping (Blumenau)
  • Vinicius Mazzaron – Lucky Number: 274726 – Neumarkt Shopping (Blumenau)
  • Regina Potrikus Vieira – Lucky Number: 274722 – Nações Shopping (Criciúma)
  • Cecilia Silveira Vilamil – Lucky Number: 274707 – Continente Shopping (Greater Florianópolis)
  • Thuiany Perrony – Lucky Number: 274715 – Garten Shopping (Joinville)

Almeida Junior thanks everyone who participated and congratulates the winners on this achievement.

Almeida Junior Ends 2025 with Expansion and New Projects on the Horizon

The year 2025 goes down in Almeida Junior’s history as a period of intense movement, consistent growth, and consolidation of a position increasingly focused on experience, innovation, and connection with people. It was a year marked by expansion, new business ventures, and a program that turned the network’s shopping centers into true hubs of socializing and leisure for families in Santa Catarina.

Throughout the year, hundreds of actions reinforced the role of the developments as lively spaces accessible to all audiences. Initiatives such as Cinematerna, Puppy Yoga, pet adoption fairs, book clubs, educational and carnival workshops, along with children’s musicals and large international exhibitions, created moments of fun and enchantment. The cultural and entertainment program also gained strength with shows, themed meetups, automotive events, and experiences that resonated with different generations.

Fashion played a leading role, with shopping centers transforming into runways and content spaces. Events like Balneário Fashion Show and special talks strengthened the fashion pillar of the network, while projects like Me Nota Way, in partnership with Way Models, revealed new talents.

2025 was also marked by the enhancement of the store mix and gastronomy, with the arrival of iconic brands and unprecedented operations in Brazil, as well as the expansion of the gastronomic circuit, further elevating the visitor experience.

The year saw the opening of new revenue streams. Almeida Junior advanced with AJ Mídia, expanding DOOH beyond the shopping centers, with the installation of hundreds of screens in residential elevators. AJ Energia began operations as a new high-power electric charging park, keeping up with sustainable mobility trends. In the real estate market, the company celebrated historical milestones with the success of The Spot One at Balneário Shopping, 100% sold, and the launch of Continente Shopping Residences, consolidating yet another high-impact real estate project.

The close of 2025 came with recognition: significant awards, such as Top of Mind and the Abrasce Award, reaffirming the company’s leadership position.

Almeida Junior
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