Category: News

Christmas is a time to gather with loved ones, celebrate happiness in every hug, and create moments that stay in our memories. And in a year particularly positive for Santa Catarina’s retail sector, which saw a 6% increase in sales in 2025 — the second-largest growth in the country, according to Fecomércio SC — Almeida Junior shopping centers are kicking off their 2025 Christmas campaign with even more reasons to celebrate. The most awaited time of the year arrives, combining the charm of the celebrations with the chance to win a Jeep Commander Longitude, the dream SUV for creating new family stories.

With seven seats, spacious interior, and sophisticated finishing, the Commander is synonymous with comfort and technology. The model features cutting-edge connectivity, advanced safety features, and powerful performance, making it ideal for those who love exploring the world with freedom, without compromising elegance. A true travel companion, ready to take the whole family on new adventures.

Starting from November 6, purchases made at Almeida Junior shopping centers give customers a chance to win a Jeep Commander at each shopping center. For every R$ 300 spent, the customer receives one lucky number. Customers who spend R$ 1,000 will receive 10 bonus numbers. By referring friends to participate, customers get one extra number, and those who purchase Gift Cards through AJFans also receive two additional lucky numbers for the drawing.

The six shopping centers in the group are participating in the campaign: Balneário Shopping in Balneário Camboriú, Garten Shopping in Joinville, Nações Shopping in Criciúma, Neumarkt and Norte Shopping in Blumenau, and Continente Shopping in Greater Florianópolis. The promotion is valid from November 6, 2025, to January 11, 2026, with the drawing held by the Loteria Federal on January 14.

“Christmas is an invitation to celebrate life, connections, and the bonds that truly matter. We want our customers to experience this season in our shopping centers, enjoying unique experiences and, of course, with the chance to take home an unforgettable gift like the Jeep Commander, a car made for enjoying great moments with family,” says Rogério Alves, Marketing and Relationship Director at Almeida Junior.

Jeep Commander

The Jeep Commander Longitude, the prize in the Almeida Junior shopping centers’ 2025 Christmas campaign, is a high-end SUV that combines imposing design, comfort, and technology. With seven seats, the model offers plenty of space for the entire family, in addition to leather-upholstered seats, a 10.1” multimedia system with wireless connectivity, a 10.25” digital display, and intelligent driving assistance features that ensure a safe and enjoyable experience on any trip.

Balancing power, elegance, and innovation, the Commander invites you to live the next chapter of life with those who matter most.

Christmas at Almeida Junior Shopping Centers

In addition to the special promotion, Almeida Junior shopping centers are ready to welcome the public into an environment full of joy and emotion. The traditional Christmas decorations transform each space into a true fairytale setting. Themed attractions, children’s workshops, musicals, immersive experiences, and of course, the presence of Santa Claus complete the enchanting and joyful atmosphere, making Christmas even more unforgettable for the whole family.

With exclusive brands, the main fashion event in the South of the country will take place in October

From October 15 to 18, the largest open fashion arena in Brazil will be set up in the outdoor area of Balneário Shopping for a new edition of the Balneário Fashion Show, an event featuring runway shows from national brands organized by One Spot Promo. The schedule will include presentations from 12 brands at the open arena, specially constructed for the event, with a structure designed to accommodate up to 1,000 people per day in an environment aimed at enhancing the fashion experience.

According to Alexandre Padilha, artistic director of One Spot Promo, this edition is designed to be historic: “An immersive structure that begins as a manifesto to broaden the perception of luxury and create experiences that consolidate brands as part of a trend ecosystem,” he explains.

The extended program also includes Balneário Trends on October 14. One of Balneário Shopping’s main events, known for bringing renowned personalities such as Glória Maria, Flávia Alessandra, Gabriela Prioli, and Monica Salgado. Balneário Trends will kickstart discussions on behavior and style that inspire the contemporary fashion market, solidifying the event as a hub for trends and connections.

Ending the week with delicacy and style, October 18 will be dedicated to the Balneário Fashion Show Kids, showcasing 3 children’s brands that also focus on original design and concept.

“The Balneário Fashion Show is a complete experience of fashion, lifestyle, and inspiration. It is an event that reflects our commitment to innovation and sophistication, reinforcing Balneário Shopping’s role as a destination for premium and exclusive brands in the state. We want to offer the public a program that goes beyond consumption and connects, inspires, and transforms,” says Adilson da Cunha, marketing coordinator at Balneário Shopping.