Category: News

To celebrate a decade of shared experiences with the Criciúma community, Nações Shopping is preparing a special attraction for the public. In partnership with Enzo Produções and LG Produções, the mall will host a concert by Gusttavo Lima in Criciúma. The show takes place on May 17 in the shopping center’s parking area and is part of the 10th anniversary celebrations in 2026.

Known as “O Embaixador,” Gusttavo Lima is one of the most popular artists in Brazilian music, with numerous hits that have shaped contemporary sertanejo. The event is expected to bring together fans from across Southern Santa Catarina for a night dedicated to music and entertainment.

Ticket sales will include a 48-hour exclusive pre-sale starting on March 11 at 12 PM via the BaladAPP platform. After this period, tickets will be available to the general public.

According to producer Charles da Silva, from Enzo Produções, the event is expected to draw a large audience, featuring a large-scale stage, special effects, and a setlist filled with hits ranging from classic sertanejo universitário to recent chart-toppers. “It will be a grand show, lasting around three hours. Gusttavo is not only one of the biggest artists in the country but also extremely charismatic and close to his fans. I’m sure it will be an unforgettable night and a milestone for entertainment in the region,” he said.

For the shopping center’s superintendent, Mário Gaidzinski, the concert marks a key moment in the mall’s anniversary celebrations. “The 10th anniversary of Nações Shopping is very special for us and for the entire region. Bringing an artist of Gusttavo Lima’s stature is a way to celebrate this journey alongside the public that has always been part of our story,” he stated.

Since its opening, Nações Shopping has established itself as one of the main shopping and entertainment hubs in Southern Santa Catarina. The 10th anniversary program includes a series of cultural events, attractions, and experiences for the community, reinforcing the mall’s role as a space for connection and leisure.

More information about tickets and event sectors will be available on the Nações Shopping website and social media channels.

Almeida Junior has transformed the AJFans app into the central pillar of its digital strategy and its main proprietary asset for customer relationship management. The platform is used continuously throughout the year but gains traction during high-impact promotional periods. Consumer Week, held from March 9 to 15, is a practical example: all campaign activations are concentrated in the app, which now accounts for 85% of participants in key retail promotions across the group.

The platform operates as a loyalty and promotions hub, bringing together campaigns, benefits, direct customer communication, and behavioral data capture in a single mobile environment across all Almeida Junior shopping centers (Balneário Shopping, Continente Shopping, Garten Shopping, Nações Shopping, Neumarkt Shopping, and Norte Shopping). During Consumer Week, customers can access benefits such as progressive discount coupons, “buy and get” promotions, movie tickets, and 50% off reward redemptions.

According to Douglas Heinzen, Corporate Marketing Manager at Almeida Junior, the maturity of the mobile strategy is already delivering concrete performance results. “A customer enrolled in our loyalty program has an average ticket up to seven times higher than an occasional customer. This proves that when you understand your customer, deliver relevance, and build recurrence, the return is directly reflected in revenue.”

The app as the customer’s digital identity

The group also aims to integrate digital media with physical traffic, following an O2O (online to offline) conversion-oriented model. The company’s vision is to expand the app’s role, turning it into an increasingly personalized platform.

According to Heinzen, the app has evolved from a complementary channel into the main driver of promotional activation and customer recurrence across the group’s shopping centers. “We treat our app as a ‘hub’ that connects virtually every stage of the experience within our developments. AJFans is the heart of this ecosystem.”

The month of March will feature a diverse program at Continente Shopping, in Greater Florianópolis. The agenda includes art exhibitions, cultural attractions, themed events, children’s activities, and gatherings aimed at different audiences. Highlights include celebrations for the anniversaries of São José, on the 19th, and Florianópolis, on the 23rd, with 50% off movie tickets and special performances.

Throughout the month, visitors can explore exhibitions in the mall’s cultural spaces. At Continente Experience, the exhibition Presença, by Kayuã Borsoi, is part of the March cultural circuit. At Continente Cultura, the exhibitions A Arte como Ressignificação da Matéria and Do Continente à Ilha: Paisagens de Afeto are on display, reflecting the landscapes and identities of the region. The shopping center is also hosting an exhibition dedicated to Women’s Month, featuring portrait-style photographs of women who have chosen to claim their space in the world. Divided into four acts, the images represent different stages of the female journey toward entrepreneurship and leadership.

The agenda also includes traditional events in the mall’s calendar. From March 6 to 8, the Vinyl and Collectibles Fair returns with exhibitors showcasing games, vinyl records, comic books, manga, Funko figures, antiques, and rare items, attracting collectors, pop culture fans, and curious visitors in search of unique pieces. The fair will take place in front of Studio Z, open Friday and Saturday from 10 AM to 10 PM and Sunday from 12 PM to 8 PM. On March 7 at 10 AM, Continente Boulevard will host the BMW Meet, bringing together owners and enthusiasts of the brand.

On Saturdays, Livrarias Catarinense promotes Story Time, aimed at children. On the 7th and 14th, Animal Adoption Fairs will also take place in partnership with Associação Proteção Unida and ONG APRAP, next to Cobasi (Access 3), from 2 PM to 6 PM.

On March 24, the Só Mais Esse book club meeting will take place. On March 28, three events will energize the shopping center: Movimento Fashion at Continente Experience, the Easter Egg Hunt at Mundo Kids, and the Chess Championship at Continente Coworking, expanding options for families, young people, and adults.

Between March 19 and 23, a special program celebrating the cities’ anniversaries reinforces the mall’s regional connection. On March 19, Cinépolis will offer 50% off tickets all day for purchases made at the box office. On the same day, the musical Heroínas do K-Pop will be presented at 7 PM. On March 20, artist Fernando Teixeira will host a live painting session inspired by São José, accompanied by a jazz duo. On March 21, the children’s show A Menina da Casa Mágica will be performed at 4 PM.

According to Gisele Onofre, Marketing Manager at Continente Shopping, the program reinforces the mall’s role as a regional meeting place. “March is a month that brings together different cultural and entertainment initiatives. By organizing an agenda that connects with commemorative dates and diverse interests, we expand the ways people can experience the shopping center as a meeting point for Greater Florianópolis,” she said.