Category: News

The Christmas spirit further arouses feelings of solidarity and has made the company and Instituto Guga Kuerten join forces to benefit almost 500 children. Starting on November 27, Neumarkt and Norte Shopping, in Blumenau; Balneário Shopping, from Balneário Camboriú; Garten Shopping, from Joinville; Continente Shopping, from Greater Florianópolis; and Nações Shopping, from Criciúma; will receive the Tree of Dreams.

 

Each mall will have a tree with cards with the children’s name and age printed on them so that customers can be part of this movement that will bring a little love to each one of them. To participate, simply remove a card from the tree, buy the gift and deliver it to the entrance desk of one of the malls until December 20th. The marketing teams of the projects will be responsible for making the deliveries.

 

Tennis player Guga Kuerten is already a partner of Almeida Junior, acting as ambassador for the company’s marketplace, AJPlace – which brings together products from stores in the chain’s six shopping centers in Santa Catarina, in addition to items from other national and international brands. And now, the partnership has also extended to the social sphere.

 

About Instituto Guga Kurten

 

Created in 2000, the entity aims to offer opportunities for social transformation by serving students from public schools and people with disabilities, in addition to supporting educational activities. The projects developed by the organization are guided by actions aimed at the social inclusion of young people.

 

In the six sports centers maintained by IGK, children are served during school hours, with the monitoring of an interdisciplinary team, formed by professionals in physical education, pedagogy, psychology, and social work. One of the routine activities is to encourage reading.

The magic of Christmas will enchant – and very much so – the children as of November 13. Innovating once again, Almeida Junior shopping centers will bring the most beloved Disney characters and Santa Claus in a different way for a technological experience, where even adults will surrender to emotions.

 

Mickey and his friends will be present through augmented reality at Neumarkt and Norte Shopping (Blumenau), Balneário Shopping (Balneário Camboriú), Garten Shopping (Joinville), Continente Shopping (Florianópolis) and Nações Shopping (Criciúma).

 

To participate in this virtual experience, simply download the Disney Scan application. With the app on the smartphone, in the Disney scenarios installed by the malls, it will be possible to find the characters in augmented reality, besides other fun actions in 2D, such as taking selfies, using wallpapers, and watching videos with many stories of the characters.

 

Santa’s Portal

 

Of course, that is not all. Santa Claus will be more present than ever in an innovative and interactive way. Following all safety measures, children will be able to interact in real-time through Santa’s Portal and also with 3D characters.

 

This year, Santa decided to open the doors of his house directly from the North Pole to meet the requests of children and also to delight adults, all in real-time, with the simultaneous transmission. The children can talk to him, make their requests and, even take the traditional Christmas picture, through Santa’s Portal, in a giant screen inserted in a beautiful scenery that portrays the house of our good old man.

 

Outside this time, families will be able to watch the stories of Santa Claus and his friends in 3D – with the proper social distancing that will be reinforced through marks in the malls.

 

The shops also got giant signs with the “HO HO” and “Merry Christmas” instagrammable phrases, so that visitors may record the moments of #MagicadeNatal. The Santa Claus Portal is in the malls until January 4th and photos with Santa Claus can be taken until December
24th.

 

“This is the moment to reinforce the confidence the consumer has in the shopping malls and welcome them safely as they buy, following all safety measures”, says Rafael Fiedler, Almeida Junior’s corporate marketing director.

 

Since the reopening of the shopping malls, the shops have already operated following strict protocols established by WHO (World Health Organization) to preserve the health and safety of employees, customers and shop owners.

From November 19 to 23, clients of Almeida Junior shopping centers will be able to participate in the McDia Feliz campaign to benefit children with cancer in Santa Catarina. This year, Big Mac tickets will be sold for $ 17 at partner stores in each of the participating malls.

 

The amount with the advance sale will benefit AVOS (Association of Volunteers of Support and Assistance to Children and Adolescents) and will be applied integrally to improvements in the Oncology Sector of the Hospital Infantil Joana de Gusmão.

 

The project is a partnership between Almeida Junior, McDonald’s and AVOS, which is one of the entities benefiting from the restaurant chain campaign. The proposal is to involve the client and awaken a feeling of solidarity. For more information, call (48) 98414-1002.

 

Check where to buy the ticket:

 

John John Store, at Neumarkt, in Blumenau;

Sidewalk Store, at Norte Shopping, in Blumenau, and at Nações Shopping, in Criciúma;

Altenburg Store, at Balneário Shopping, in Balneário Camboriú, and at Continente Shopping, in the Greater Florianopolis.

 

About McDia Feliz

 

It is the largest campaign in Brazil in favor of children and adolescents with cancer. The action is an initiative that mobilizes different sectors of society to contribute to the increase of cure rates for childhood and adolescent cancer in the country.

 

McDia Feliz is a great success due to the participation of institutions, employees, franchisees and suppliers of the McDonald’s system, besides thousands of volunteers who mobilize the whole society.