Category: News

The group delivered 12 devices to hospitals in cities where there are malls

In addition to helping save lives in cities where there are malls, the action of the Almeida Junior group to donate 12 mechanical respirators to hospitals in Santa Catarina was recognized by ADVB/SC. The recognition took place at the Citizen Company Award ceremony this Thursday, November 26, in a hybrid event  The award has been closed only to award winners and guests, and the public can follow it online, through live streaming on ADVB/SC platforms.

The Empresa Cidadã Award honors and awards Santa Catarina companies that make social responsibility their best example, product and result. Besides strengthening private social investment, the award is a tool for transformation and state development.

Almeida Junior’s contribution to fighting the coronavirus pandemic received honorable mention. In September, 12 respirators, imported directly from Germany, models Dräger Savina 300 were donated to hospitals in the Metropolitan Region of Florianópolis – one to Hospital Regional de São José and one to the Instituto de Cardiologia de Santa Catarina; in Joinville – one respirator to the Hospital São José and one to the Hospital Hans Dieter Schmidt; in Blumenau – one respirator for the Hospital Santa Isabel, one for the Hospital Santa Catarina, one for the Hospital Santo Antônio and one for the Hospital Municipal Misericórdia; in Balneário Camboriú – two for the Hospital Municipal Ruth Cardoso; and in Criciúma – one for Hospital São José and one for the Unimed Criciúma.

The choice of hospitals that received the respirators was made together with the mayors and public authorities of each city where the Almeida Junior enterprises are located.

Additionally developing strict care and safety protocols inherent to the Covid-19 pandemic period, the action has collaborated decisively for the communities in the regions where its enterprises are located.

In the photo, Almeida Junior’s CAO, Marcelo Monteiro, receives the  the Company Citizen Award.

The Christmas spirit further arouses feelings of solidarity and has made the company and Instituto Guga Kuerten join forces to benefit almost 500 children. Starting on November 27, Neumarkt and Norte Shopping, in Blumenau; Balneário Shopping, from Balneário Camboriú; Garten Shopping, from Joinville; Continente Shopping, from Greater Florianópolis; and Nações Shopping, from Criciúma; will receive the Tree of Dreams.

 

Each mall will have a tree with cards with the children’s name and age printed on them so that customers can be part of this movement that will bring a little love to each one of them. To participate, simply remove a card from the tree, buy the gift and deliver it to the entrance desk of one of the malls until December 20th. The marketing teams of the projects will be responsible for making the deliveries.

 

Tennis player Guga Kuerten is already a partner of Almeida Junior, acting as ambassador for the company’s marketplace, AJPlace – which brings together products from stores in the chain’s six shopping centers in Santa Catarina, in addition to items from other national and international brands. And now, the partnership has also extended to the social sphere.

 

About Instituto Guga Kurten

 

Created in 2000, the entity aims to offer opportunities for social transformation by serving students from public schools and people with disabilities, in addition to supporting educational activities. The projects developed by the organization are guided by actions aimed at the social inclusion of young people.

 

In the six sports centers maintained by IGK, children are served during school hours, with the monitoring of an interdisciplinary team, formed by professionals in physical education, pedagogy, psychology, and social work. One of the routine activities is to encourage reading.

The magic of Christmas will enchant – and very much so – the children as of November 13. Innovating once again, Almeida Junior shopping centers will bring the most beloved Disney characters and Santa Claus in a different way for a technological experience, where even adults will surrender to emotions.

 

Mickey and his friends will be present through augmented reality at Neumarkt and Norte Shopping (Blumenau), Balneário Shopping (Balneário Camboriú), Garten Shopping (Joinville), Continente Shopping (Florianópolis) and Nações Shopping (Criciúma).

 

To participate in this virtual experience, simply download the Disney Scan application. With the app on the smartphone, in the Disney scenarios installed by the malls, it will be possible to find the characters in augmented reality, besides other fun actions in 2D, such as taking selfies, using wallpapers, and watching videos with many stories of the characters.

 

Santa’s Portal

 

Of course, that is not all. Santa Claus will be more present than ever in an innovative and interactive way. Following all safety measures, children will be able to interact in real-time through Santa’s Portal and also with 3D characters.

 

This year, Santa decided to open the doors of his house directly from the North Pole to meet the requests of children and also to delight adults, all in real-time, with the simultaneous transmission. The children can talk to him, make their requests and, even take the traditional Christmas picture, through Santa’s Portal, in a giant screen inserted in a beautiful scenery that portrays the house of our good old man.

 

Outside this time, families will be able to watch the stories of Santa Claus and his friends in 3D – with the proper social distancing that will be reinforced through marks in the malls.

 

The shops also got giant signs with the “HO HO” and “Merry Christmas” instagrammable phrases, so that visitors may record the moments of #MagicadeNatal. The Santa Claus Portal is in the malls until January 4th and photos with Santa Claus can be taken until December
24th.

 

“This is the moment to reinforce the confidence the consumer has in the shopping malls and welcome them safely as they buy, following all safety measures”, says Rafael Fiedler, Almeida Junior’s corporate marketing director.

 

Since the reopening of the shopping malls, the shops have already operated following strict protocols established by WHO (World Health Organization) to preserve the health and safety of employees, customers and shop owners.