TELA DIRETORIO 1460x1080px 1

Digital Christmas Magic: Disney and Santa interactive attractions will surprise

The magic of Christmas will enchant – and very much so – the children as of November 13. Innovating once again, Almeida Junior shopping centers will bring the most beloved Disney characters and Santa Claus in a different way for a technological experience, where even adults will surrender to emotions.


Mickey and his friends will be present through augmented reality at Neumarkt and Norte Shopping (Blumenau), Balneário Shopping (Balneário Camboriú), Garten Shopping (Joinville), Continente Shopping (Florianópolis) and Nações Shopping (Criciúma).


To participate in this virtual experience, simply download the Disney Scan application. With the app on the smartphone, in the Disney scenarios installed by the malls, it will be possible to find the characters in augmented reality, besides other fun actions in 2D, such as taking selfies, using wallpapers, and watching videos with many stories of the characters.


Santa’s Portal


Of course, that is not all. Santa Claus will be more present than ever in an innovative and interactive way. Following all safety measures, children will be able to interact in real-time through Santa’s Portal and also with 3D characters.


This year, Santa decided to open the doors of his house directly from the North Pole to meet the requests of children and also to delight adults, all in real-time, with the simultaneous transmission. The children can talk to him, make their requests and, even take the traditional Christmas picture, through Santa’s Portal, in a giant screen inserted in a beautiful scenery that portrays the house of our good old man.


Outside this time, families will be able to watch the stories of Santa Claus and his friends in 3D – with the proper social distancing that will be reinforced through marks in the malls.


The shops also got giant signs with the “HO HO” and “Merry Christmas” instagrammable phrases, so that visitors may record the moments of #MagicadeNatal. The Santa Claus Portal is in the malls until January 4th and photos with Santa Claus can be taken until December


“This is the moment to reinforce the confidence the consumer has in the shopping malls and welcome them safely as they buy, following all safety measures”, says Rafael Fiedler, Almeida Junior’s corporate marketing director.


Since the reopening of the shopping malls, the shops have already operated following strict protocols established by WHO (World Health Organization) to preserve the health and safety of employees, customers and shop owners.