Category: News

Almeida Junior Hosts SIPAT 2025 Focused on Emotional Safety and Sustainable Performance

Posted on by Editor Almeida Junior

Almeida Junior will host the 2025 edition of the Internal Week for the Prevention of Work Accidents (SIPAT) from July 14 to 18, with the central theme:

“Emotional Safety as the Foundation for Sustainable Performance.”

The event reinforces the company’s commitment to health, well-being, and safety in the workplace through a diverse program of in-person and online lectures led by nationally recognized experts.

More than just fulfilling a legal requirement, SIPAT at Almeida Junior is treated as a strategic moment for active listening, awareness, and strengthening the culture of care for people. This year’s edition focuses on raising employees’ awareness of the importance of emotional safety as the foundation for sustainable, healthy, and lasting performance.

Highlighted Program:

  • – Fran Santos, an emotional intelligence specialist, will discuss how emotions impact the work environment.
  • – Pedro Consorte, a national reference in Non-Violent Communication, will close the week with an online lecture on healthy and empathetic relationships in the corporate environment.
  • – Roberta Agostini and Rodrigo Moreira will also be part of the program, covering topics on psychological safety and financial balance.

The program also includes themes such as ergonomics, alcoholism and smoking, sleep, sedentary lifestyle, road safety, and workplace gymnastics, offering a comprehensive approach to physical, emotional, and behavioral health in the professional context.

About SIPAT at Almeida Junior
SIPAT is organized annually by the People & Management area, with the goal of promoting an active culture of prevention, well-being, and appreciation for people.

More than a one-time campaign, SIPAT is part of AJ’s ongoing commitment to creating a more human, safe, and healthy environment for everyone.

Almeida Junior Presents Continente Shopping Residences to Accredited Real Estate Agencies and the Press

Posted on by Editor Almeida Junior

Pre-meeting Gathered Over 350 People to Discover the Residential Project Integrated with the Largest Mall in SC

On Tuesday (July 1st), AJ Realty, the real estate developer of the Almeida Junior Group, presented the Continente Shopping Residences to the Santa Catarina market, the group’s new residential project in Greater Florianópolis. The development will have a unique design concept connected to Continente Shopping, the largest shopping center in Santa Catarina. An exclusive pre-meeting with accredited real estate agencies and journalists from Santa Catarina was held for the official presentation of the development, bringing together more than 350 people and marking the beginning of the commercial journey for the project.

In the morning, real estate agents gathered at the cinema of Continente Shopping for an institutional presentation, followed by a visit to the decorated apartments and the project’s model, where professionals toured the exclusive showroom of the launch. In the afternoon, the local press toured the showroom and conducted interviews with the company’s CEO, Jaimes Almeida Junior, and Paulo Toledo, CEO of CIA Multiplataforma Imobiliária, responsible for the commercial strategy of the development.

Starting on Saturday (July 5th), the showroom will be open for visits with decorated apartments in a space set up at Continente Shopping, near the central square. With an estimated Gross Sales Value (VGV) of R$ 1 billion, CS Residences will combine intelligent urban planning, sophistication, and convenience in a unique concept that integrates the residential space with the shopping center. Construction is expected to start in the first half of 2026. CS Residences integrates housing and leisure with a focus on the future of cities. The architectural project, designed by Manoel Dória, and interior design by Roberta Zimmermann, focuses on comfort and efficiency solutions, complete amenities with over 1,100m² of leisure area fully furnished and with high-standard decoration, landscaping with green terraces that, through biophilia, integrate natural elements into contemporary design.

One of the key differentiators of Continente Shopping Residences is its direct connection to Continente Shopping, the largest shopping center in the state, through an exclusive boulevard for residents. The integration between housing and shopping center offers privileged access to a mix of major national satellite stores, over 38 dining options including restaurants, food court, and cafes, cinema, gym, boulevard, children’s entertainment, and various services, providing residents with an unprecedented living ecosystem that now comes exclusively to Greater Florianópolis.

Each building will have its own independent leisure structure, with highlights including a swimming pool, spa with dry and wet saunas, gym, party room, gourmet space, playroom, pet place, and fireplace. The fluidity between environments, functional design, and focus on collective well-being align Continente Shopping Residences with the most innovative developments in the country.

Learn more at: csresidences.com.br or @csresidences on Instagram.

Almeida Junior at the Top: In Competition with Shopping Centers Nationwide, the Company Wins Awards in Two Categories

Posted on by Editor Almeida Junior

The largest shopping center network in Santa Catarina was awarded in the ‘Innovation’ category with the ‘LED Media Circuit’ and in ‘Events and Promotions’ with the ‘A Night at Garten’ case.

Almeida Junior, the largest shopping center network in Santa Catarina, won silver in the ‘Innovation’ category with the ‘Almeida Junior LED Media Circuit’ case and bronze in the ‘Events and Promotions’ category with the ‘A Night at Garten’ case at the Abrasce 2025 Award. The awards ceremony took place on Wednesday evening, the 25th, in São Paulo. Organized by the Brazilian Association of Shopping Centers (Abrasce), the award is a competition between the largest and best shopping centers in the country, showcasing the most innovative cases with social, cultural impact or maximum results conversion.

In the Innovation category, the company was awarded for the ‘Almeida Junior LED Media Circuit’, an initiative that implemented 137 strategically placed LED displays across the six properties in the network. The project represents a shift in the Out of Home (OOH) digital media sector, combining technology, impactful formats, and regional integration. In addition to significantly increasing average ticket sales and attracting over 140 advertising brands, the circuit has become a platform for communication, entertainment, and audience engagement.

In the Events and Promotions category, Garten Shopping won the award with the ‘A Night at Garten’ action, the shopping center’s first multisensory festival, which brought artistic performances, living windows, and sensory experiences to the public after the shopping center’s closing, while also raising funds for victims of floods in Rio Grande do Sul.

Representatives from Almeida Junior were present at the award ceremony, where they received the trophies for the winning categories. For Rogério Alves, Marketing and Relationship Director at Almeida Junior, winning two awards at the Abrasce Award is a significant recognition of the company’s trajectory.

“Being among the winners with two cases in such strategic categories highlights our innovative approach to transforming retail. The Almeida Junior shopping centers are ecosystems of experiences that create authentic connections between brands and people. Each project reflects our ability to generate value and positively impact the communities where we operate,” he emphasizes.

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