BS Hall attracts exclusive premium events to Balneário Shopping in Santa Catarina

A privileged space for up to 800 people is making Almeida Junior’s Balneário Shopping a reference for premium events in Santa Catarina. After receiving successful authorial experiences from the mall itself as a way to test different graduates, BS Hall is now open to the event market in one of the fastest growing regions in the segment.

In 2018 alone, Balneario Camboriu Convention & Visitors Bureau recorded a total of 146 events in the city. The organization already has more than 114 confirmed events for 2019. “Having one more event space option is very positive, a sophisticated space that has what the event and business market is looking for today. We now have another important tool in our portfolio to capture events, making our destination even more complete and competitive,” says Adriana Both De Pin, executive director at BC Convention Bureau.

BS Hall adds complete support infrastructure and tasteful architecture, one of the most privileged addresses in the region. The space has a large main hall, 3 private spaces, reception, male and female changing rooms, service area, central air conditioning system, stock and accessibility, with adapted bathrooms, access ramps, and an exclusive elevator. The glass wall, with panoramic views of Avenida das Flores, and the projected lighting give an extra differential to the place.

Different possibilities

The free plan allows for endless possibilities for space organization and customization, whether for lectures, workshops, fashion shows, art exhibitions, thematic events, or corporate get-togethers. The space is famous for receiving big names in journalism and entertainment, with crowded audiences.

The talk show with journalist Gloria Maria, in March this year, filled the BS Hall in the edition of Elas Balneário 2019. The same thing happened in the talk about Social Network Etiquette with Globo’s Bruno Astuto; chatting with host Didi Wagner, as well as interacting with businessman Caito Maia, founder of Chilli Beans, who was part of the celebrity team of one of the editions of Balneário Trends. The space has also hosted Monja Coen Roshi, in an event that had registrations sold out within a few hours over the internet.

At the same time, BS Hall is already the reference of events that bear the mark of Balneário Shopping, such as Balneário Fashion Show – which attracts more than 1,000 people in 3 days of the event –, Balneário Trends, Balneário Beer Week, theme fairs and collection releases.

Member lounges are the differential of Almeida Junior malls

Nações Shopping has just opened NS Mampituba Lounge, an exclusive space for members of the Mampituba Recreational Society, a traditional Criciúma club. The space follows the pattern and model of NK Tabajara Lounge, the result of the partnership between Neumarkt Shopping and Tabajara Tennis Club, from Blumenau.

 

The purpose of the partnership between shopping malls and clubs is to strengthen the relationship and provide a space of comfort and convenience for members. The lounges feature Wi-Fi, newspapers and magazines, cable TV, cellphone chargers, non-alcoholic beverages (water, juice, soda, coffee, and tea), information/concierge services, video games, pre-booking for meetings, chats or informal gatherings, and special actions in partnership with mall shopkeepers. All in an environment decorated with refinement and comfort.

 

Both Mampituba and Tabajara are traditional clubs that bring together people who enjoy social relationships and enjoy being with friends. So the idea is that the lounges are an extension of the clubs inside the malls, providing conviviality among the members in a pleasant and comfortable environment.

Almeida Junior bets on technology to connect with consumers

The retail landscape has changed in recent years and the increased use of mobile devices has led companies to enhance their services and interact more with consumers. The multichannel format for customer relations has evolved into omnichannel, which integrates an online and offline presence.

 

Keeping an eye on this retail movement, Almeida Junior has been investing in initiatives that involve new technologies within its Innovation and Experimentation Center, AJ.LABS. The first of these was the SHOPPromo platform, which works in the Almeida Junior APP and features a series of promotions from the six network’s malls in the app. The customer reserves the desired product in the mobile phone and finalizes the purchase in the physical store. That is, interaction begins online and is effected offline, resulting in greater consumer experience in malls and expanding sales possibilities for retailers.

 

Another project that involves technology is the result of a partnership with a company in the Silicon Valley region that specializes in social network analysis. Through the solution we can check the online behavior of customers inside malls. Through strategic data analysis, personalized customer engagement is possible, based on their behavior in the online environment, thus unleashing a unique customer experience and generating business intelligence. In addition to data from social networks, you can also cross-check information from other sources, such as the mall heat map that helps guide activation actions.

 

VERTICAL VAREJO

Almeida Junior has also been investing in interaction with Florianópolis’ powerful innovation ecosystem to bring new solutions involving technologies. The company is a sponsor of Vertical Varejo of ACATE (Santa Catarina Technology Association), which is attended by 25 companies that develop retail solutions and has already selected three of them in their first pitch to test their solutions. Most of the companies that make up Vertical are startups, which makes them more agile and disruptive in the innovation process. The leadership of this process of approximation between retail and technology has been led by Almeida Junior in order to always bring innovation to the market.

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