Category: News

Almeida Junior is a finalist in the ABRASCE 2019 Award

Posted on by Almeida Junior

With the Bazar Influenciadores do Bem case, Garten Shopping, a venture of Almeida Junior in Joinville, is a finalist in the Abrasce 2019 Award in the Institutional Campaigns category. More than 100 sponsors, including digital influencers, communicators, retailers, partners, suppliers, and influential people in the city partnered to collect donations and organize a clothing, shoes, and accessories bazaar. The campaign had a first edition in 2018 and the second this year. Together, the two editions sold 4,956 pieces that raised more than R$ 111 thousand. This amount has been reverted to the purchase of 50 new TVs for Dr. Jeser Amarante Faria Children’s Hospital, for children undergoing cancer treatment, and the purchase of 30 new hemodialysis chairs for the Pro Rim Foundation Clinic, which now has ability to perform over 120 appointments per day.

The project is considered a success in Joinville for helping those in need and also involving several people willing to do good. “Being among the finalists of the award shows Almeida Junior’s commitment to promoting actions connected with people and the community,” says Rafael Fiedler, Almeida Junior’s Director of Marketing and Digital.

The Award, granted by the Brazilian Shopping Mall Association, is the most relevant in the shopping mall segment in Brazil, which recognizes and encourages projects developed by shopping malls in the country. Moreover, it reinforces the importance of industry as an agent of transformation of the social, environmental, and economic reality of the country. The winners will be known next September 9, at a ceremony to be held in Sao Paulo.

 

Santa Catarina inhabitants will spend over BRL 196 billion by the year-end

Posted on by Almeida Junior

Santa Catarina’s economy has always exceeded the national average: of the state’s population, 35% are grouped in classes A and B, 55% are found in class C and another 10% form class D. And this year it is expected that consumers will spend in excess of BRL 196 billion before this year is over. All of this information forms part of the ‘Consumer X-Ray’ survey commissioned by RICTV and performed by Locomotiva Instituto de Pesquisa. These figures were disclosed this morning (July 31) in the Continente Shopping’s motion picture theater.

 

Despite the positive data, 98% of the state’s inhabitants believe that they were affected by the financial crisis. Nonetheless, 63% estimate that the country’s business atmosphere will improve over the coming 12 months. A striking aspect that should be considered by retailers is that the traditional family consisting of a couple with children, is no longer the rule in Santa Catarina: 22% are “other types of family”.

 

A positive aspect is that 81% of persons have Internet access. On the other hand, 40% of the state’s population has not concluded higher education and only 1/3 has traveled outside of Brazil. The survey also discloses that women will be behind a considerable portion of the state’s business: estimates have it that BRL 69.2 billion are created by female activity. Another point included in the survey is that two million persons above 50 years of age belong to classes A and B, and they should spend almost BRL 72 billion by late 2019.

 

Putting into practice

According to José Leal, the event’s host and superintendent of Continente Shopping, consumers will be the survey’s major beneficiaries. “Everything we do based on the survey will be reflected in actions aimed at better meeting our customers’ needs. This is the chief foreseeable impact following this major effort,” he asserted.

 

Katy Bairros, manager of the Altenburg retailer, stressed the data’s surprising aspects. “On becoming aware that a great deal of local inhabitants are intent on acquiring household goods, we are able to plan retail targets and encourage our teams. We no longer comment on crises but on prosperity,” she asserted. In her opinion, the data created will serve to train the entire team and will be shared with the store’s network.

ALMEIDA JUNIOR SELECTS STARTUPS FROM VERTICAL RETAIL TO ACCELERATE PROJECTS

Posted on by Almeida Junior

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Vertical Retail Meeting at Almeida Junior headquarters

Three retail solutions startups were selected by Almeida Junior during the first pitch organized by the company to accelerate projects focused on the retail market. “Inside the Box”, “Deconve” e “Wifeed” were the selected startups set to make pilot projects at all Almeida Junior malls in the southern state of Santa Catarina. “We have here in our area a range of startups working on solutions that can help our business, they are 100% ready to start or in need of little improving”, says Rafael Fiedler, the company’s Digital Marketing Director.
The next step is getting these solutions to work and analyzing their results. Fiedler mentions that this is a very important step and he believes in the possibility of making new pitches in the near future, thus creating more opportunities to new ACATE (Santa Catarina’s technology companies association) verticals and selecting other startups. “Our market is constantly changing and startups have the ability of being efficient and disruptive at the same time” he adds.

The meeting brought together about 50 entrepreneurs at the headquarters of Almeida Junior

Complied with the “open innovation” concept, Almeida Junior has opened its doors to set the third official meeting with ACATE´s Vertical Retail. The meeting gathered around 50 businessmen and it was held at Almeida Junior´s headquarters. The topics were related to developing projects that aim at improving the retail market. João Satt, Grupo G5´s CEO opened the event and talked about new brands and digital transformation. “The brands we have nowadays are facing an identity and meaning crises. They need to start making people and purpose a priority.” he said. He emphasized that today growth is exponential rather than linear, making everything faster, cheaper and more cutting-edge.”

The businessman André Krummenauer, Vertical Retail’s director, said that the group has surprisingly moved forward with the work groups and has achieved fine results since last February, when Vertical Retail was created. Currently, there are 17 companies at Vertical that are mainly developing retail management solutions and new technologies.

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André Krummenauer, director of Vertical Retail and Rafael Fiedler, Marketing and Digital Director of Almeida Junior

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