Preçolândia expands in Santa Catarina through Almeida Junior shopping malls

After opening the first store in Santa Catarina at Continente Shopping, Preçolândia, a São Paulo chain of home appliances, opens this week two more stores in the chain’s malls. On October 8, the unit will be opened at Nações Shopping, in Criciúma, and on the 10th, it will be the turn of Neumarkt Shopping, in Blumenau, to receive a brand store.

 

The stores have 700m² and bring more than 10,000 products, including kitchen, table, decoration, bed, bath and table items, in addition to appliances. Preçolandia was a pioneer in the market in the implementation of weddings and teas gift lists and this service remains one of the company’s flagships.

 

The chain has 45 other stores across the country and has operated in the retail segment for 42 years. The chain’s expansion started in the Northeast two years ago. Currently, Preçolandia is already present in 10 states.

Almeida Junior delivers respirators to hospitals in Blumenau

Almeida Junior delivered today (09/22) the ventilators purchased by the company in April and which will be donated to hospitals in the state. In Blumenau, 4 ventilators were delivered to hospitals Santa Isabel, Santa Catarina, Santo Antônio and Hospital Misericórdia Vila Itoupava, on behalf of the Neumarkt and Norte shopping malls.

The company’s CEO, Jaimes Almeida Junior, was personally at the Neumarkt where he made the delivery to the representatives of the city’s hospitals. “I usually say the shopping mall is a private facility with a public soul and this is an important demonstration of Almeida Junior’s social contribution to the Blumenau community,” said Almeida Junior.

“The ventilators came in good time and initiatives like this one from Almeida Junior benefit our hospitals in the region”, highlighted the President of Hospital Santa Catarina Board, Hans Martin Meyer.

Other 8 ventilators will be delivered to the cities of Balneário Camboriú, Joinville, Criciúma and São José throughout this and next week, benefiting a total of 11 hospitals in the state. The ventilators were imported from Germany and are of the Dräger Savina 300 model.

Nações Shopping will receive the first C&A store in southern Santa Catarina

The arrival of new operations in Almeida Junior’s malls demonstrates the chain’s strength in this moment of economical resumption. C&A is the next important operation to open a store at Nações Shopping, being the first in the south of the state of Santa Catarina. The store opens in November and will occupy an area of ​​1,400 m². It will bring the new concept of the chain, with cleaner and more intuitive environments and a new distribution of areas, aligned to each category of C&A products (female, male and child).

Since 2016, the company has been revitalizing its units based on the concept called CVP (Customer Value Proposition). C&A developed this concept in cooperation with more than 2 thousand customers from all regions of the country. Today, more than 150 of the approximately 290 stores have already been renovated.

The diversity and authenticity of the C&A brand will soon be available to residents of Criciúma and municipalities in the region. Customers will find a wide variety of clothing, shoes and accessories, from basic items to products with fashion information and customer profile.

“We understand that the arrival of C&A in the south of Santa Catarina, at this moment of resumption, demonstrates the strength of one of the largest retail stores in the world. A store chain which believed in the region, and arrives in the second semester at Nações Shopping. “It is a brand that is considered broad in the shopping center market due to its size, relevance and ability to attract audiences. And it’s a brand which could not fail to choose the appropriate equipment and location for its installation”, comments the Marketing Manager at Nações Shopping, Julio Cesar Geesdorf.

Almeida Junior
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