Category: News

Almeida Junior announced on Friday (16th) the winners of the Christmas campaign, which awarded six customers with a Jeep Commander.

During the promotion period, customers earned one lucky number for every R$ 300 spent, with purchases of R$ 1,000 or more granting 10 bonus lucky numbers, increasing their chances of winning.

The campaign was valid from November 6, 2025, to January 11, 2026, with the drawing held by the Loteria Federal on January 14.

Here are the winners:

• Cassia Cristina Brigante Treuk – Lucky Number: 74704 – Balneário Shopping (Balneário Camboriú)
• Ronaldo Ribeiro – Lucky Number: 274706 – Norte Shopping (Blumenau)
• Vinicius Mazzaron – Lucky Number: 274726 – Neumarkt Shopping (Blumenau)
• Regina Potrikus Vieira – Lucky Number: 274722 – Nações Shopping (Criciúma)
• Cecilia Silveira Vilamil – Lucky Number: 274707 – Continente Shopping (Greater Florianópolis)
• Thuiany Perrony – Lucky Number: 274715 – Garten Shopping (Joinville)

Almeida Junior thanks everyone who participated and congratulates the winners on this achievement.

The year 2025 goes down in Almeida Junior’s history as a period of intense movement, consistent growth, and consolidation of a position increasingly focused on experience, innovation, and connection with people. It was a year marked by expansion, new business ventures, and a program that turned the network’s shopping centers into true hubs of socializing and leisure for families in Santa Catarina.

Throughout the year, hundreds of actions reinforced the role of the developments as lively spaces accessible to all audiences. Initiatives such as Cinematerna, Puppy Yoga, pet adoption fairs, book clubs, educational and carnival workshops, along with children’s musicals and large international exhibitions, created moments of fun and enchantment. The cultural and entertainment program also gained strength with shows, themed meetups, automotive events, and experiences that resonated with different generations.

Fashion played a leading role, with shopping centers transforming into runways and content spaces. Events like Balneário Fashion Show and special talks strengthened the fashion pillar of the network, while projects like Me Nota Way, in partnership with Way Models, revealed new talents.

2025 was also marked by the enhancement of the store mix and gastronomy, with the arrival of iconic brands and unprecedented operations in Brazil, as well as the expansion of the gastronomic circuit, further elevating the visitor experience.

The year saw the opening of new revenue streams. Almeida Junior advanced with AJ Mídia, expanding DOOH beyond the shopping centers, with the installation of hundreds of screens in residential elevators. AJ Energia began operations as a new high-power electric charging park, keeping up with sustainable mobility trends. In the real estate market, the company celebrated historical milestones with the success of The Spot One at Balneário Shopping, 100% sold, and the launch of Continente Shopping Residences, consolidating yet another high-impact real estate project.

The close of 2025 came with recognition: significant awards, such as Top of Mind and the Abrasce Award, reaffirming the company’s leadership position.

After the success of the first edition of the Continente Night Run, held at Continente Shopping, Almeida Junior announces the expansion of the project to other shopping centers in the network. The indoor race, which brought together 500 athletes and attracted around 2,000 people in one night, is part of the company’s strategy to transform its properties into spaces that go beyond shopping.

Held entirely indoors, the Continente Night Run offered an unprecedented experience to the public, combining sports, health, entertainment, and brand activations in an unexpected environment. The evening program included stretching classes, a DJ, musical performances, interactive characters, and sensory actions along the route, transforming the shopping center into a true sports venue, connecting with different audience profiles.

For Almeida Junior, the positive outcome of the event confirms the potential of initiatives that promote well-being and encourage creative use of shopping spaces. The new goal is to bring the Night Run to other shopping centers in the company, adapting the project to each property’s characteristics and strengthening relationships with local communities.