Category: Social

Customers can redeem free Big Mac vouchers through the AJFans loyalty program for the initiative taking place on August 23

All six Almeida Junior shopping centers are supporting McDia Feliz, which takes place on Saturday (the 23rd). This national campaign donates all proceeds from Big Mac sales to projects that support children and adolescents with cancer. In Santa Catarina, the beneficiary institutions will be the Association of Health Volunteers of the Joana de Gusmão Children’s Hospital (AVOS), based in Florianópolis, and the Joinville Children’s Hospital.

To expand the impact of the initiative, Almeida Junior has purchased Big Mac vouchers that will be distributed free of charge to program members and is also supporting the campaign through local partners. The available vouchers can be redeemed exclusively through AJFans, the network’s loyalty program.

AVOS is recognized as one of the leading community associations supporting children undergoing medical treatment, with around 80 volunteers assisting patients and their families. The funds raised at McDonald’s restaurants located in Balneário Shopping, Continente Shopping, Nações Shopping, Garten Shopping, Neumarkt Shopping, and Norte Shopping will be donated to the partner institutions.

According to Rogério Alves, Marketing and Relationship Director at Almeida Junior, the campaign reinforces the group’s commitment to social transformation. “Each redeemed voucher is a gesture of care and hope for children and adolescents undergoing treatment, showing that together we can generate a real positive impact in the community,” he says.

About McDia Feliz

Created in Brazil in 1988, McDia Feliz is one of the country’s largest fundraising campaigns for children and youth causes. On this day, all net revenue from Big Mac sales is donated to institutions that develop projects supporting the health and quality of life of children and adolescents with cancer and their families.

Noise-canceling headphones and identification lanyards will be distributed across all six malls in the network

Almeida Junior Group is expanding its inclusion and welcoming initiatives for people with Autism Spectrum Disorder (ASD) during White September, a month dedicated to the social inclusion of people with disabilities. Recognizing that noisy and crowded environments can generate stress and anxiety for people with ASD, the mall network is now offering headphones with noise-canceling technology and identification lanyards that ensure priority access to lines. These items help reduce sensory overload, providing a more peaceful and comfortable experience for the public with autism. Noise-canceling headphones can be borrowed at the concierge desks of the six network malls.

The action applies to all six malls in the group: Balneário Shopping, Continente Shopping, Garten Shopping, Nações Shopping, Norte Shopping, and Neumarkt Shopping. The noise-canceling headphones and identification badges will be available at each mall’s concierge, and to use them, simply present a photo ID to complete registration.

This action reinforces the concern for the public and complements other actions focused on people with ASD already practiced at Almeida Junior malls. People with autism are entitled to half-price admission at cinemas and events. Additionally, the malls also promote the Blue Session, an inclusive cinema session for people with autism, with reduced volume, 50% of lights on, and freedom to enter and leave the theater at any time. In 2022, Almeida Junior was a pioneer in implementing exclusive parking spaces for people with autism and in training employees at the company’s six malls to serve people with ASD. With this series of actions, Almeida Junior Group won the 2022 Abrasce Award from the Brazilian Association of Shopping Centers in the People Management category, receiving bronze in the awards.

Campaign that mobilizes network restaurants in support of children and adolescents with cancer celebrates three and a half decades of action and takes place on August 24th

The Almeida Junior group will once again be one of the supporters of McDia Feliz, which takes place next Saturday, the 24th, where all revenue from Big Mac sandwich sales will be donated to institutions that serve children undergoing cancer treatment. In addition to all McDonald’s restaurants in the group’s six malls participating in the action, Almeida Junior has purchased tickets to gift customers and partners with the meal, which can be redeemed until the 22nd through AJFans, the company’s loyalty program. McDia Feliz this year will have a new feature: For each Big Mac ticket sold at R$19, R$1 will be allocated to Rio Grande do Sul.

In Santa Catarina, one of the beneficiary entities is the Health Volunteers Association of Joana de Gusmão Children’s Hospital, AVOS, headquartered in Florianópolis. Balneário Shopping, Continente Shopping, Norte Shopping, Neumarkt Shopping, and Nações Shopping will donate McDia Feliz proceeds to the institution, which has about 80 volunteers and is one of the country’s main community associations serving children in health treatment.

At Garten Shopping, the fundraising will be donated to Dr. Jeser Amarante Faria Children’s Hospital in Joinville. The resources obtained through this initiative will be applied to maintaining the Family Space and revitalizing the Chemotherapy Outpatient Clinic at Dr. Jeser Amarante Faria Children’s Hospital. The Family Space is a welcoming environment, equipped with a playroom and leisure areas, that offers comfort and emotional support for patients and their families. The Chemotherapy Outpatient Clinic, which is receiving an important update, provides specialized care and continuous support for patients in treatment.

Rafael Fiedler, Marketing and Relationship Director at Almeida Junior, emphasizes the importance of the action for the network. “Supporting McDia Feliz is more than a social responsibility; it’s a commitment that Almeida Junior makes to the future of our children and adolescents. Each ticket sold represents one more step in building better and more humane days, reinforcing our belief that, together, we can make a difference in the lives of those who need it most,” he states.

About McDia Feliz

Held in Brazil since 1988, McDia Feliz is a mobilization campaign in support of children and adolescents with cancer in the country. On this day, the revenue obtained from Big Mac sales is donated to promote projects for the health and quality of life of cancer patients and their families.

Participate

Where: Almeida Junior Malls: Balneário Shopping, Continente Shopping, Garten Shopping, Nações Shopping, Norte Shopping, and Neumarkt Shopping

When: August 24th

How much: Each Happy Meal ticket sold for R$19, with R$1 allocated to Rio Grande do Sul