With exclusive brands, the main fashion event in the South of the country will take place in October
From October 15 to 18, the largest open fashion arena in Brazil will be set up in the outdoor area of Balneário Shopping for a new edition of the Balneário Fashion Show, an event featuring runway shows from national brands organized by One Spot Promo. The schedule will include presentations from 12 brands at the open arena, specially constructed for the event, with a structure designed to accommodate up to 1,000 people per day in an environment aimed at enhancing the fashion experience.
According to Alexandre Padilha, artistic director of One Spot Promo, this edition is designed to be historic: “An immersive structure that begins as a manifesto to broaden the perception of luxury and create experiences that consolidate brands as part of a trend ecosystem,” he explains.
The extended program also includes Balneário Trends on October 14. One of Balneário Shopping’s main events, known for bringing renowned personalities such as Glória Maria, Flávia Alessandra, Gabriela Prioli, and Monica Salgado. Balneário Trends will kickstart discussions on behavior and style that inspire the contemporary fashion market, solidifying the event as a hub for trends and connections.
Ending the week with delicacy and style, October 18 will be dedicated to the Balneário Fashion Show Kids, showcasing 3 children’s brands that also focus on original design and concept.
“The Balneário Fashion Show is a complete experience of fashion, lifestyle, and inspiration. It is an event that reflects our commitment to innovation and sophistication, reinforcing Balneário Shopping’s role as a destination for premium and exclusive brands in the state. We want to offer the public a program that goes beyond consumption and connects, inspires, and transforms,” says Adilson da Cunha, marketing coordinator at Balneário Shopping.
