Recognition Highlights the Company’s Innovative Model, Solidifying Its Position as an Integrated Growth Ecosystem in Santa Catarina
Almeida Junior Shopping Centers was awarded the Top Marketing and Sales ADVB/SC 2025, one of the most traditional business awards in the state, which has recognized the best marketing and sales strategies implemented by companies in Santa Catarina for 39 years. The company was honored for the case “Almeida Junior – Much More Than Shopping Centers: An Integrated Growth Ecosystem,” which reinforces the company’s leadership in transforming retail and the shopping center sector in Brazil.
As the leader in Santa Catarina with a 71% market share and 33 million annual visitors across its six properties, Almeida Junior has been redefining the role of shopping centers in the country. The company has built an integrated ecosystem where flow transforms into data, data into intelligence, and intelligence into sustainable growth.
The model integrates different business verticals — AJ Realty (residential properties attached to shopping centers), AJ Mídia (digital and DOOH media vertical), AJ Energia (electroposts), and AJ Fans (app with services and loyalty program) — creating new revenue streams that strengthen the core business. At the same time, AJ Labs (through the AJ Fans app) consolidates data-driven marketing as a decision-making and results engine, connecting consumer behavior, media, and sales.
This structure has allowed the company to achieve results far above the national average, with a 11% growth in sales and a 10% increase in foot traffic, compared to a 1.9% and 2.3% increase, respectively, in the industry’s indicators in the country.
Among the actions that support this performance are promotions integrated with the AJ Fans app, strategic partnerships with brands, and events of various sizes, increasing audience engagement and operational performance. “Receiving this award is a recognition of our vision that marketing, when driven by data and innovation, stops being a support function and becomes a driver of growth and sustainable leadership,” says Rogério Alves, Marketing and Relationship Director at Almeida Junior.
