Summer Vibes Arena arrives at Balneário Shopping with an immersive makeup, skincare, and exclusive summer content experience
Balneário Camboriú is one of three destinations in Brazil to host the Summer Vibes Arena, Sephora’s beauty event taking place from February 5 to 8 at Balneário Shopping. The activation is part of the Summer Vibes campaign, bringing the brand experience beyond the traditional store environment with a fun, vibrant concept connected to the season’s most-loved brands.
The Arena is an immersive space styled with the campaign’s visual identity, where visitors can try products, discover the season’s key launches, and learn beauty tips from specialists across categories such as makeup, fragrances, and skincare. The experience also includes Instagrammable areas and interactions led by sought-after brands from Sephora’s portfolio.
One of the campaign’s highlights is the arena format, which combines express stations with an exclusive content-creation space—turning the shopping mall into a Sephora experience hub. Along the route, consumers take part in different activations from participating brands and, at the end, are invited to visit the Sephora store in the mall, where they can enjoy special benefits, samples, and exclusive gifts. The event has already been held at Center Norte mall in São Paulo and Barra Shopping in Rio de Janeiro, concluding in Balneário Camboriú.
“Hosting the Summer Vibes Arena reinforces Balneário Shopping’s positioning as a destination that values exclusive experiences connected to the beauty and lifestyle universe. Sephora’s concept resonates with our audience, who are always tuned in to seasonal launches and brands that translate the latest trends,” says Fernanda Flávia, superintendent of Balneário Shopping.
Summer Vibes Arena: Sephora
When: February 5–8
Where: Balneário Shopping, Level L2, next to Riachuelo
