Starting on July 10, Almeida Junior shopping centers, the largest shopping center network in Santa Catarina, will kick off an unprecedented campaign in partnership with Disney. Customers will be able to redeem an exclusive gift featuring the charismatic alien Stitch through the benefits program, the AJFans app.
Customers who download the AJFans app and accumulate points will be able to pick up an official Disney cup themed with the “Stitch” character at the Concierge of each shopping center in the network: Nações Shopping, Continente Shopping, Balneário Shopping, Garten Shopping, Neumarkt, and Norte Shopping.
To make the customer journey even more memorable, the shopping centers will feature public activations and decorations inspired by the Hawaiian universe of “Stitch.”
“Bringing an official Disney activation is a way to create special moments for our customers and bring families even closer to our shopping centers. Stitch is a character that evokes affection and identification,” says Rogério Alves, Marketing and Relationship Director of Almeida Junior.
