The group launches a new feature that allows customers to purchase gifts from stores in the shopping centers and offers a promotional 20% cashback during the launch campaign
Almeida Junior, the largest shopping center network in Santa Catarina, is launching a groundbreaking project in the sector: the digital gift card feature through the AJFans app. The new feature will be available starting on September 21, in celebration of Customer Month, and will allow any user to purchase a gift to send to someone, who can exchange it for products offered at the shopping centers in the network.
The new feature will be available directly through the AJFans app, where customers can select the desired amount, make the payment, and personalize the gift card delivery with a special message. After confirming the purchase, the recipient will receive a link with the digital credit, which can be used at any participating store that accepts Pix as a form of payment, valid at the six Almeida Junior shopping centers: Balneário Shopping, Continente Shopping, Nações Shopping, Garten Shopping, Neumarkt Shopping, and Norte Shopping.
The entire process is 100% digital, secure, and integrated with the AJFans app ecosystem, offering a practical experience for both the gift-giver and the recipient. During the launch campaign, customers who make a purchase through the app will receive 20% cashback, limited to R$ 100 per CPF during a specific period. The complete regulations will be available in the app.
The Brazilian shopping center sector continues to expand, with a revenue of R$ 200 billion in 2024 and a projected growth of 1.6% in 2025, according to Abrasce (Brazilian Association of Shopping Centers). Almeida Junior’s initiative aligns with the evolution of a rapidly growing market. According to Blackhawk Network data, the global gift card sector generated US$ 767 billion in 2023, with R$ 4 billion in Brazil, and is growing at an annual rate of 14.9% in the country.
In this context, the new digital gift card represents a strategic innovation that enhances Almeida Junior’s digital presence and meets the demand for practical, secure solutions aligned with contemporary consumer behavior.
“Besides bringing innovation to retail, our digital gift card expands convenience options and strengthens the connection between customers and our shopping centers, offering practicality and flexibility for gifting on any occasion,” says Rogério Alves, Marketing and Relationship Director of Almeida Junior.
