The year 2025 goes down in Almeida Junior’s history as a period of intense movement, consistent growth, and consolidation of a position increasingly focused on experience, innovation, and connection with people. It was a year marked by expansion, new business ventures, and a program that turned the network’s shopping centers into true hubs of socializing and leisure for families in Santa Catarina.
Throughout the year, hundreds of actions reinforced the role of the developments as lively spaces accessible to all audiences. Initiatives such as Cinematerna, Puppy Yoga, pet adoption fairs, book clubs, educational and carnival workshops, along with children’s musicals and large international exhibitions, created moments of fun and enchantment. The cultural and entertainment program also gained strength with shows, themed meetups, automotive events, and experiences that resonated with different generations.
Fashion played a leading role, with shopping centers transforming into runways and content spaces. Events like Balneário Fashion Show and special talks strengthened the fashion pillar of the network, while projects like Me Nota Way, in partnership with Way Models, revealed new talents.
2025 was also marked by the enhancement of the store mix and gastronomy, with the arrival of iconic brands and unprecedented operations in Brazil, as well as the expansion of the gastronomic circuit, further elevating the visitor experience.
The year saw the opening of new revenue streams. Almeida Junior advanced with AJ Mídia, expanding DOOH beyond the shopping centers, with the installation of hundreds of screens in residential elevators. AJ Energia began operations as a new high-power electric charging park, keeping up with sustainable mobility trends. In the real estate market, the company celebrated historical milestones with the success of The Spot One at Balneário Shopping, 100% sold, and the launch of Continente Shopping Residences, consolidating yet another high-impact real estate project.
The close of 2025 came with recognition: significant awards, such as Top of Mind and the Abrasce Award, reaffirming the company’s leadership position.
