Pre-meeting Gathered Over 350 People to Discover the Residential Project Integrated with the Largest Mall in SC
On Tuesday (July 1st), AJ Realty, the real estate developer of the Almeida Junior Group, presented the Continente Shopping Residences to the Santa Catarina market, the group’s new residential project in Greater Florianópolis. The development will have a unique design concept connected to Continente Shopping, the largest shopping center in Santa Catarina. An exclusive pre-meeting with accredited real estate agencies and journalists from Santa Catarina was held for the official presentation of the development, bringing together more than 350 people and marking the beginning of the commercial journey for the project.
In the morning, real estate agents gathered at the cinema of Continente Shopping for an institutional presentation, followed by a visit to the decorated apartments and the project’s model, where professionals toured the exclusive showroom of the launch. In the afternoon, the local press toured the showroom and conducted interviews with the company’s CEO, Jaimes Almeida Junior, and Paulo Toledo, CEO of CIA Multiplataforma Imobiliária, responsible for the commercial strategy of the development.
Starting on Saturday (July 5th), the showroom will be open for visits with decorated apartments in a space set up at Continente Shopping, near the central square. With an estimated Gross Sales Value (VGV) of R$ 1 billion, CS Residences will combine intelligent urban planning, sophistication, and convenience in a unique concept that integrates the residential space with the shopping center. Construction is expected to start in the first half of 2026. CS Residences integrates housing and leisure with a focus on the future of cities. The architectural project, designed by Manoel Dória, and interior design by Roberta Zimmermann, focuses on comfort and efficiency solutions, complete amenities with over 1,100m² of leisure area fully furnished and with high-standard decoration, landscaping with green terraces that, through biophilia, integrate natural elements into contemporary design.
One of the key differentiators of Continente Shopping Residences is its direct connection to Continente Shopping, the largest shopping center in the state, through an exclusive boulevard for residents. The integration between housing and shopping center offers privileged access to a mix of major national satellite stores, over 38 dining options including restaurants, food court, and cafes, cinema, gym, boulevard, children’s entertainment, and various services, providing residents with an unprecedented living ecosystem that now comes exclusively to Greater Florianópolis.
Each building will have its own independent leisure structure, with highlights including a swimming pool, spa with dry and wet saunas, gym, party room, gourmet space, playroom, pet place, and fireplace. The fluidity between environments, functional design, and focus on collective well-being align Continente Shopping Residences with the most innovative developments in the country.
Learn more at: csresidences.com.br or @csresidences on Instagram.
