Just like the traditional Black Friday is a great success in retail, Almeida Junior every year promotes the Black Days in their six enterprises in Santa Catarina. The idea is to organize a super sale where shopkeepers can offer discounts of up to 70% in products of the current season. This year, the promotions campaign shall be held from February 13 to 16.
Neumarkt and Norte Shopping, in Blumenau; Balneário Shopping, in Balneário Camboriú; Garten Shopping, in Joinville; Continente Shopping, in Grande Florianópolis; and the Nações Shopping, in Criciúma will offer the customers the opportunity to buy items from different segments, namely clothing, footwear, household items, books, beauty articles, electronics and even services, with super discounts.
The Black Days will be available in the stores and on the Almeida Junior app. With the innovative platform for the shopping centers sector, the SHOPPromo, customers can guarantee the most desired offers through the mobile phone. The tool integrates the promotions from the stores in both physical and virtual environments. Therefore, it is possible to select the favorite mall and choose the promotions that are registered in the app. After doing this, they only have to reserve the product and finalize the purchase at the physical store.