Campaign that mobilizes network restaurants in support of children and adolescents with cancer celebrates three and a half decades of action and takes place on August 24th
The Almeida Junior group will once again be one of the supporters of McDia Feliz, which takes place next Saturday, the 24th, where all revenue from Big Mac sandwich sales will be donated to institutions that serve children undergoing cancer treatment. In addition to all McDonald’s restaurants in the group’s six malls participating in the action, Almeida Junior has purchased tickets to gift customers and partners with the meal, which can be redeemed until the 22nd through AJFans, the company’s loyalty program. McDia Feliz this year will have a new feature: For each Big Mac ticket sold at R$19, R$1 will be allocated to Rio Grande do Sul.
In Santa Catarina, one of the beneficiary entities is the Health Volunteers Association of Joana de Gusmão Children’s Hospital, AVOS, headquartered in Florianópolis. Balneário Shopping, Continente Shopping, Norte Shopping, Neumarkt Shopping, and Nações Shopping will donate McDia Feliz proceeds to the institution, which has about 80 volunteers and is one of the country’s main community associations serving children in health treatment.
At Garten Shopping, the fundraising will be donated to Dr. Jeser Amarante Faria Children’s Hospital in Joinville. The resources obtained through this initiative will be applied to maintaining the Family Space and revitalizing the Chemotherapy Outpatient Clinic at Dr. Jeser Amarante Faria Children’s Hospital. The Family Space is a welcoming environment, equipped with a playroom and leisure areas, that offers comfort and emotional support for patients and their families. The Chemotherapy Outpatient Clinic, which is receiving an important update, provides specialized care and continuous support for patients in treatment.
Rafael Fiedler, Marketing and Relationship Director at Almeida Junior, emphasizes the importance of the action for the network. “Supporting McDia Feliz is more than a social responsibility; it’s a commitment that Almeida Junior makes to the future of our children and adolescents. Each ticket sold represents one more step in building better and more humane days, reinforcing our belief that, together, we can make a difference in the lives of those who need it most,” he states.
About McDia Feliz
Held in Brazil since 1988, McDia Feliz is a mobilization campaign in support of children and adolescents with cancer in the country. On this day, the revenue obtained from Big Mac sales is donated to promote projects for the health and quality of life of cancer patients and their families.
Participate
Where: Almeida Junior Malls: Balneário Shopping, Continente Shopping, Garten Shopping, Nações Shopping, Norte Shopping, and Neumarkt Shopping
When: August 24th
How much: Each Happy Meal ticket sold for R$19, with R$1 allocated to Rio Grande do Sul
